how do you think they'll evaluete who has such potential, and who not?
Well.... I guess they would evaluate your potential by looking at your overall application. They may judge you on your credentials, experience, commitment, passion, and your short term & long term goals. They may be ranking candidates as per their ranking criteria. Since they emphasize on the fact of
long term contribution to the field, they may have more focus on your long term goals, but certainly would assess you to be sure whether you have enough background and capability to pursue your goals.