Hi everyone,
I'm planning to apply for the MBA in Marketing at Inha University (Korea). As part of the application, I need to submit a 1-2 page personal statement.
I've drafted my statement below and would really appreciate any feedback or suggestions. I'll be submitting the final version in Korean, but I'm sharing the English version here first.
Thank you so much for your time and help!
"Hello,
I am currently working as a Business Development Leader at a software outsourcing company in Vietnam, where I am responsible for the Korean market. My main role is to connect Korean business clients with our internal development team, from finding new clients and understanding their requirements to proposing suitable solutions. Through this experience, I realized that the growth of a technology company does not depend only on technical capability, but also on how well the company understands the market, identifies the right target customers, and builds the right strategy.
In my work, I also had the opportunity to be involved in marketing activities. I directly planned and organized four B2B events in Korea, each with around 60 participants, mainly SMEs, startups, and managers who are interested in working with overseas software development companies. From these events, we were able to generate 2 to 3 new clients each time, and eventually convert them into three software development contracts with a total value of around 70,000 USD. In addition, I also train our business development team on how to find clients and communicate more effectively.
While working with Korean clients, I realized that trust plays a very important role in their decision-making process. In many cases, companies tend to trust partners that are recommended or already known to them. This is even more important in the software outsourcing industry, where the result cannot be fully evaluated before starting the project. Through this experience, I came to understand that marketing is not simply about reaching more customers, but about building trust with the right customers. From my perspective, marketing is not about reaching as many people as possible, but about reaching the right customers with the right level of trust. Therefore, effective marketing should not only focus on promotion, but also on building credibility, delivering the right message, and creating meaningful connections with target clients.
However, looking back at my experience, I feel that my marketing knowledge is still not well structured. I lack a clear understanding of strategic frameworks and data-driven decision making, which makes it difficult for me to expand and improve marketing activities at a higher level. That is why I want to pursue an MBA in Marketing. I want to develop strategic thinking, not only to solve client requests at an execution level, but also to approach problems from a broader business perspective. I also want to improve my ability to analyze data so that I can better understand customer behavior and market response, and apply that to building more effective marketing strategies. In addition, I want to strengthen my problem-solving skills so that I can make better decisions in situations with many variables and uncertainties.
After researching and comparing different marketing-related programs in Korea, I believe that the MBA program at Inha University is the most suitable for my background and future goals. Since I already have experience working with Korean companies, I think studying in Korea will help me better understand how Korean companies actually make decisions and develop their marketing strategies. I also believe that in cross-border business environments, there are not only cultural differences but also differences in decision-making and business perspectives. Understanding these differences will be very important for my future career.
I am also interested in how marketing at Inha is closely connected with data and digital environments, which fits well with my career direction in the IT industry. As marketing is becoming more data-driven and digital-oriented, I believe that learning how to apply data analysis and digital channels in marketing will help me build more effective strategies. Through this program, I want to develop the ability to design data-driven marketing strategies and apply them in real business situations.
After graduation, I want to continue working in marketing and business development in the IT industry. In the long term, I aim to go beyond simply connecting companies and become a professional who can understand both the Korean and Vietnamese markets and design marketing strategies that fit each market. Based on my understanding of the Vietnamese market and my experience working with Korean clients, I hope to contribute to helping companies from both countries expand into each other's markets more effectively.
Thank you."
I'm planning to apply for the MBA in Marketing at Inha University (Korea). As part of the application, I need to submit a 1-2 page personal statement.
I've drafted my statement below and would really appreciate any feedback or suggestions. I'll be submitting the final version in Korean, but I'm sharing the English version here first.
Thank you so much for your time and help!
"Hello,
I am currently working as a Business Development Leader at a software outsourcing company in Vietnam, where I am responsible for the Korean market. My main role is to connect Korean business clients with our internal development team, from finding new clients and understanding their requirements to proposing suitable solutions. Through this experience, I realized that the growth of a technology company does not depend only on technical capability, but also on how well the company understands the market, identifies the right target customers, and builds the right strategy.
In my work, I also had the opportunity to be involved in marketing activities. I directly planned and organized four B2B events in Korea, each with around 60 participants, mainly SMEs, startups, and managers who are interested in working with overseas software development companies. From these events, we were able to generate 2 to 3 new clients each time, and eventually convert them into three software development contracts with a total value of around 70,000 USD. In addition, I also train our business development team on how to find clients and communicate more effectively.
While working with Korean clients, I realized that trust plays a very important role in their decision-making process. In many cases, companies tend to trust partners that are recommended or already known to them. This is even more important in the software outsourcing industry, where the result cannot be fully evaluated before starting the project. Through this experience, I came to understand that marketing is not simply about reaching more customers, but about building trust with the right customers. From my perspective, marketing is not about reaching as many people as possible, but about reaching the right customers with the right level of trust. Therefore, effective marketing should not only focus on promotion, but also on building credibility, delivering the right message, and creating meaningful connections with target clients.
However, looking back at my experience, I feel that my marketing knowledge is still not well structured. I lack a clear understanding of strategic frameworks and data-driven decision making, which makes it difficult for me to expand and improve marketing activities at a higher level. That is why I want to pursue an MBA in Marketing. I want to develop strategic thinking, not only to solve client requests at an execution level, but also to approach problems from a broader business perspective. I also want to improve my ability to analyze data so that I can better understand customer behavior and market response, and apply that to building more effective marketing strategies. In addition, I want to strengthen my problem-solving skills so that I can make better decisions in situations with many variables and uncertainties.
After researching and comparing different marketing-related programs in Korea, I believe that the MBA program at Inha University is the most suitable for my background and future goals. Since I already have experience working with Korean companies, I think studying in Korea will help me better understand how Korean companies actually make decisions and develop their marketing strategies. I also believe that in cross-border business environments, there are not only cultural differences but also differences in decision-making and business perspectives. Understanding these differences will be very important for my future career.
I am also interested in how marketing at Inha is closely connected with data and digital environments, which fits well with my career direction in the IT industry. As marketing is becoming more data-driven and digital-oriented, I believe that learning how to apply data analysis and digital channels in marketing will help me build more effective strategies. Through this program, I want to develop the ability to design data-driven marketing strategies and apply them in real business situations.
After graduation, I want to continue working in marketing and business development in the IT industry. In the long term, I aim to go beyond simply connecting companies and become a professional who can understand both the Korean and Vietnamese markets and design marketing strategies that fit each market. Based on my understanding of the Vietnamese market and my experience working with Korean clients, I hope to contribute to helping companies from both countries expand into each other's markets more effectively.
Thank you."
