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Tell us about your short term and long term goals and your plans to achieve them - ISB YLP essay

Sushmitha 2 / 2  
Aug 27, 2016   #1
Kindly review my essay.

Since my college days, I have always been more motivated in a task which has a direct impact on society. My role as a sponsorship core member for my college fest has made me realize the interest I have towards Marketing. Taking this interest forward - I did a marketing internship under an IIM Lucknow professor, to learn the subject and also went ahead becoming a student partner for an online leading internship site ' Internshala' , for which I marketed Internshala products, in my institute. Though the subject has interested me, I introspected on how I can make people's life better by marketing something? The question has occupied my mind for quite some time. Many experiences I have had, have convinced me of the unique role that marketing plays in society .To name one :- One day, when I saw an Ariel advertisement in which the message "Share the load"-asking men to share the load, was passed on; I understood the beauty of marketing in bringing a change and have firmly decided to make a career in marketing. It is in this way my short term goal of learning Marketing management from a leading B-school and making a career as a marketing manager, has emerged!

I don't have a long term goal yet. I believe in the saying: The advantage you have yesterday, will be replaced by the trends of tomorrow. With this awareness, I completely believe in working efficiently towards my short term goals, leading to a holistic understanding of the opportunities that the future reveals.

With the opportunities that ISB provides with its well designed curriculum and expert faculty, I believe,as I work with passion and perseverance ,a goal to be pursued in the long term, would surely emerge.

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