Please state your reasons for wishing to undertake this programme? Ideally, how would you like to see your career develop over the next 5 years (maximum 300 words)
Please help edit and let me know your feeling when you read my essay!!
the thirst for knowledge
Started my career as a strategic planner, I have witnessed the fast growing digital penetration in Vietnam. Despite taking 101 courses, I have realized that being successful in the digital era requires more than the basics. Therefore, the thirst for knowledge has reinforced my decision to enroll in the Master's course in Digital Marketing.
A comprehensive view of digital marketing is my educational goal. Not being well equipped with in-depth knowledge, I struggled to evaluate, articulating values of digital platforms to make connections with brand's expectation. Consequently, I failed to convince clients of impacts of digital solutions on their brand objectives in my past projects for skincare and pharmaceutical segments. Such failures have motivated me to choose your excellent program offerings that focus on not only practical digital planning skills, technology updates, but also strategic thinking to adapt brand communication through digital media.
Networking together with knowledge exchanges is another study driver. During the time working with Indian and British colleagues, they have shared with me the differences in media behavior and digital advances from their countries. The curiosity about those has turned into a wish to adopt some in Vietnam context for more effective communication planning and efficient reporting process. At Smurfit School, where 50% are international students across nations, there is no better place for me to discuss with and earn invaluable learnings from other peers.
After graduation, my professional 5-year goal is to manage and take initiatives in digital business development at FMCG organization. In such roles, both of the enthusiasm for digital marketing plus my strength at systematic and analytical thinking are conjoined to position myself. Being able to work in emerging markets is more attractive, due to occurrences of digital struggles and opportunities. This is believed to boost my self-growth and energise my job passion.