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Software Company - Recommendation letter for a Master's program in Marketing in a Korean University



gureumy 2 / 1  
Apr 30, 2026   #1
Hi everyone, I'm preparing to apply for a Master's program in Marketing. As part of the application, I need to submit a recommendation letter from my supervisor. She has asked me to draft it first for her review. I would really appreciate it if you could take a look and share your feedback on the letter.
Thank you so much in advance!

P.S. The final version will be written in Korean, so I've translated it into English for your convenience.

"To the Admissions Committee of the Master of Marketing Program, S University,

My name is Anna, and I am the Chief Strategy Officer (CSO) at A Software. I am writing to offer my highest recommendation for Alex, whom I have directly managed for nearly three years.

Alex joined our company as a Business Development specialist for the Korean market. Despite having no initial background in IT or business, she quickly demonstrated a remarkable capacity for self-learning and a proactive mindset. Alex independently researched and diversified our client acquisition channels and actively connected with our internal marketing teams to build our company's brand in the Korean market.

Her capabilities were most clearly demonstrated through her key role in organizing our networking events in Korea during the 2024-2025 period. Alex's responsibilities ranged from planning and budget proposal to partner coordination. She also provided hands-on support to the marketing team, executing communication tasks such as design, content writing, and setting up ad campaigns on Naver and Google Ads. The results were concrete: our most recent event attracted nearly 40 guests and directly led to a $30,000 contract with a client who learned of the event through the Naver ad campaign she ran.

I have witnessed Alex's growth from a new graduate who was inexperienced, shy, and at times lacked confidence, into a self-assured and effective member of our team. She has clearly identified her passion and direction within the marketing field.

I believe that with her persistence and practical mindset, S University's Master of Marketing program will provide the essential foundation for Alex to systematize her knowledge and develop to the next level. She has all the potential to become an outstanding marketing expert connecting the Vietnamese and Korean markets.

For these reasons, I give my full endorsement and confidently recommend Alex for your program.

Sincerely,

Anna
Chief Strategy Officer (CSO)
A Software"
Holt  Educational Consultant - / 16085  
May 1, 2026   #2
The referee should be introducing her background to the reviewer. That means, giving her full name, position, number of years holding the position, what was her position when you came under her supervision and what her job description was then. This will be alongside the job description that she will be providing for you as well.

When she discusses your unique abilities and capacities in the 2nd paragraph, the actual situations that you were involved in that impressed her should be summarized but with specifics. This current paragraph, and all the succeeding paragraphs are empty, lacking in evidence of your actual abilities even though there were descriptions provided. Therefore, the reviewer will opt not to believe the letter. He will immediately know that you wrote the letter instead of the person who signed it.


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