Hello, this is a statement for Australia asia award, it is my first time writing it so i am not sure if i did it right. I try to use short term and long term plan method to the writing.
Although I got my bachelor's degree in Accounting and Finance, I know that it is not enough to maintain and grow business in competitive markets. Through Master of Business Administration, I will be able to learn about digital marketing and strategic business planning. These skills will help me to identify market trends, build branding, and customer loyalty for sustainable business growth.
In the first two years after returning, my goal is to expand my family business through e-commerce by using digital platforms such as Facebook and TikTok to boast sales and build brand. I will use the knowledge I have gained from my studies and observations in Australia and apply those practices with business in Cambodia. Within the first six months, I aim to expand sales to other provinces and increase sales at least 15%. At the same time, I also want to create videos to share modern business strategies on a Facebook page for local entrepreneurs. I'll post twice a week to reach more people. This will help them learn more about business and make transition from traditional to modern business practices.
By continuing to focus on e-commerce, our business can reach customers all over the country in five to ten years. Thus, I plan to diversify my business beyond electrician and power tools by including affordable electronics such as fans, lighting products, and home appliances, to meet the rising demand from young consumers. Secondly, I plan to expand physical operations to Battambang Province. This expansion will create 5 to 10 new job opportunities for locals, including skilled technicians and sales professional to meet with customer demands.
These career goals directly aim to resolve key development challenges in Cambodia, like the limited digital adoption and lack of business knowledge among micro and small enterprises. By modernizing my business and sharing knowledge, I hope to help local entrepreneurs, create employments, and contribute to the development of nation.
Although I got my bachelor's degree in Accounting and Finance, I know that it is not enough to maintain and grow business in competitive markets. Through Master of Business Administration, I will be able to learn about digital marketing and strategic business planning. These skills will help me to identify market trends, build branding, and customer loyalty for sustainable business growth.
In the first two years after returning, my goal is to expand my family business through e-commerce by using digital platforms such as Facebook and TikTok to boast sales and build brand. I will use the knowledge I have gained from my studies and observations in Australia and apply those practices with business in Cambodia. Within the first six months, I aim to expand sales to other provinces and increase sales at least 15%. At the same time, I also want to create videos to share modern business strategies on a Facebook page for local entrepreneurs. I'll post twice a week to reach more people. This will help them learn more about business and make transition from traditional to modern business practices.
By continuing to focus on e-commerce, our business can reach customers all over the country in five to ten years. Thus, I plan to diversify my business beyond electrician and power tools by including affordable electronics such as fans, lighting products, and home appliances, to meet the rising demand from young consumers. Secondly, I plan to expand physical operations to Battambang Province. This expansion will create 5 to 10 new job opportunities for locals, including skilled technicians and sales professional to meet with customer demands.
These career goals directly aim to resolve key development challenges in Cambodia, like the limited digital adoption and lack of business knowledge among micro and small enterprises. By modernizing my business and sharing knowledge, I hope to help local entrepreneurs, create employments, and contribute to the development of nation.
