Hi Guys. This is my essay for AAS Master Degree Program. Any inputs or insights on my essay so that it would be more concise (2000 characters) and effective would be very much appreciated. The specific question is: How have you contributed to solving a challenge and to implementing change or reform? (Be specific and include: what aspect/s of your leadership knowledge, skills and practice you consider to be well established and effective; which people or organisations you worked with to solve the problem; and what creative methods were used.)
my effectiveness in practice
In my role as Head of Information and Communication Department of International Relations Students Association (HIMA HI) in 2013-2014, I was responsible for a team of seven in managing the flow of information from HIMA HI. Our tasks were very crucial in supporting the success of any events since we have to engage the mass to attend programs/events conducted by HIMA HI for a one year event. Our main approach was to use social media platforms-Twitter, Facebook, and Website-to promote and inform the events. Having previously enrolled in the Dept. of Information and Communication for two years prior as the head of department, I have observed that the current system of HIMA HI in promoting events was ineffective and passive since the attendance rate were very small despite our department had executed our main duty perfectly-with arranged deadlines and comprehensive information provided. As my capacity to lead the current team in 2013, it was my responsibility to change this ineffective approach.
During my lead, I introduced new platforms to my department: a weekly information note and an information board. A rather traditional form of communication platform compared to the social media that I believed will be much more attractive in engaging participants to attend HIMA HI events. My plan was to give 'sneak-peek' with the weekly information note and information board of the upcoming events and information provided in social media, a supporting platform to the main platform. I intrigued the mass to anticipate and expect main information to be provided in social media with unique questions, jokes, or striking facts related to the upcoming events. With this approach, our performances were quantified-unlike promoting information in social media, we could determine how many notes were delivered-and we also could monitor the target of audiences more effectively; which one need to be engaged more for a particular theme of the event.
Our first event using these new platforms was successful. Not only the participants attending HIMA HI event was significantly increased by more than 50%, the 'sneak-peek' approach also resulted with more interaction on our social media platforms. We gained many retweets, likes, and shares on Twitter and Facebook of our event by the people answering our unique questions and striking facts. In December 2014, our success in supporting the events of HIMA HI was greatly appreciated as the Information and Communication Department under my lead was announced 'The Best Department of The Year'.