I would like to ask for a short review of my personal statement for a program in Global Markets, Local Creativities. Will be very thankful for help! Deadline is coming...
Criteria for a personal Statement:
·You should outline your motivation for choosing the GLOCAL programme (i.e. how it complements and develops your previous studies; how it relates to your potential future career path; how it relates to your personal and academic interests).
·Explain why you think you are a good candidate for the programme given your previous studies and how they relate to the courses offered on the programme in both years.
·If you have significant post-graduation work experience, please explain how those activities relate to the courses offered in the programme and why you are re-entering the academic world.
·Briefly indicate what you might see as being the topic of your Masters thesis (this can change later).
·You should highlight your participation in conferences, internships, non-governmental organisations, summer schools, and other socially sensitive or political activity; as well as any prizes/awards received even if these activities are not specially connected to the area of Global Markets & Local Creativities.
Personal Statement, actually.
My name is Me and I want to make regional economy great again. I am applying for Erasmus GLOCAL program to learn how to do it. My main interest is creative city development. I have a diverse academic and professional background, which includes a variety of advertising and creative industries experiences, volunteering and academic activities. I want to combine all my knowledges and skills, integrate them into the GLOCAL program, discover new perspectives and create new values in the field of creative economy.
My path is different from a classic academic version. My university life was tightly connected with my work and non-formal education. At for my academic degree, I study advertising and PR. I studied history of advertising, marketing strategy, sociology and wrote three research projects. Such subjects as history of cultures, theory of communication and advertising economy gave me an understanding of how ad industry historically emerged and developed. I also launched my own student project ARTBUS creative hub. It was a platform for students who study in the domain of creative industries, for them to communicate and cooperate.
As a for non-academic education, I took a 5-months course of advertising communications in a school of advertising. There I discovered my personal strength, learnt to work in diverse teams. We presented the best marketing campaign on course for Nestle Ukraine. It was a huge achievement for me as a first grader. I became motivated toconnect my life with creative industries.
Then I worked as a creative copywriter in one of the biggest ad agencies in the Ukraine. In 2018, I entered European Youth Parliament, became a part of Ukrainian delegation and visited Ukrainian Embassy in Lithuania. During the sessions, I developed intercultural and communicational skills, while cooperating with over 250 delegates from European countries and learnt to establish cultural diplomacy. I continued my EYP journey with International Academic Forum in Augsburg, where I tried myself as a lecturer. I combined youth politics with my advertising background. I taught the delegates creative techniques and we used them as tools for a session preparation. I was happy to see how different skills I obtained in advertising work efficiently in other domains.
I also was a part of EYP official board at Moscow session. As a chairperson, I chose to work on the topic of entrepreneurship development. With my committee, we presented a resolution aimed to tackle problems of SMEs in their relations with policymakers in European countries. It added up to my understanding of regional entrepreneurial dynamics.
I learnt about globalization, relations among European countries, European values. I liked to work on solutions for the problems. Most of all I appreciated the EYP value of making the world simply a better place. Here I felt a transition in my personality, I started to see more clearly why I need a Master Degree in Europe.
By this time, having considered the knowledges and experiences gained, I aimed to apply for GLOCAL. I studied the materials about courses and in the notions of Local and Global I found a direct match with my life. I lived in a capital of the Ukraine, with its intense economic and cultural life and in a smaller city, where life is less vibrant. I had internship in a local ad agency with 17 employees, who served local businesses and worked in an international agency with around 100 workers, who served MasterCard. I studied in a local ad school that does not have franchises and visited Kyiv design school that has an office in UK. I could see the distinctive difference and started to ponder over it.
Cities like Kharkiv face hard times developing. Most investments go to bigger cities. Ukrainian economy is centralized, which creates a loop. Young entrepreneurs create new small businesses, but they struggle to grow, since no infrastructure for SME`s is established. There is no such tradition and the attempts to create new enterprises are rarely financially successful. I wanted to find out why is that and what can be done. The idea of smaller regions development became my prime interest.
This is why I decided to study at GLOCAL program, since all its courses provide the answers to my questions. Global Varieties of Capitalism and Histories of Local Creativities offer a perspective on a history of successful development. Those courses are important for my understanding of how systems of industries emerged and reached a certain level of sustainability. Courses of Creative Industries in the Global Economy and Creative Cities lay directly in my sphere of interest, I see them as the most important for my future career. "The creative capital of the city." is my bachelor diploma topic I am very excited about. Course of History of Cultural Difference can help me in my EYP journey where I establish intercultural relations. Virtually every GLOCAL course correlates with my past experiences and interests. I can`t ask for more comprehensive and interesting program.
GLOCAL shaped my academic interest and inspired me to participate in Creative Europe organization. I participated in creative industries strategic session. With the team of professionals, we launched a draft industry development program in the sphere of CCI. I realized that creating such strategies is something I can do as my job in the future. I found a lot of organizations such as Creative Ring, Creative Cities Amsterdam Area, U CREATE and others that do similar projects. I found out that some of their leaders come from advertising background. It is not a surprise, because advertising equips one with useful strategic and creative tools. I also attended Creative Ukraine Forum where I participated in design thinking workshop where we elaborated on Ukrainian creative industries infrastructure scheme. Those experiences fueled my desire to apply for GLOCAL. My main objective is to learn how modern globalized economy work and, most importantly, - to learn how to make middle-size cities and regions more sustainable and competitive.
For my thesis theme, I would like to further explore the topic of creative city development.
I consider an option to concentrate on the cities of Eastern Europe, since this region requires special attention and is in need of research to accelerate its development.
For my career, I want to create city development strategies or work on policies in creative economy. I hope to use one of the program internship opportunities. I believe that GLOCAL will broaden my perspective and I will choose the field where I can be most productive.
I believe that I am the best candidate for GLOCAL program because I have a diverse background in creative industries, related academic degree, profound intercultural experience, passion for knowledge and life in general. Most importantly, I have a strong objective to connect my professional life with creative economy.
I know that I will be good fit for the Erasmus class, due to my soft skills and easy-going personality. If I am selected, all the parties will benefit. A new GLOCAL cohort will be enrichen with an ambitious and curious student, industry will open the doors for a passionate young professional, and ERASMUS students will make a good friend for life. Win-win-win.
Thank you for considering my candidature. I look forward to your positive response.