While this essay explains your background in your field of research / study, it lacks a focus on the conference itself and its direct connection with your current research and future endeavors. In fact, the essay can be faulted for giving unnecessary information to the reader. Information such as the background of the conference, where it is held, how often, and who are in attendance. Those are aspects of the application essay that can easily be discarded as irrelevant towards your application for sponsorship.
The concentration of this essay must center upon your future plans for your research and how the conference exposure will benefit not only you, but your continued employment with the university you are currently connected with. Remember that scholarships are given, at this point of your career with an end goal in mind for both you as the researcher, and the school, as your sponsor. Therefore connecting the two are of the utmost importance and consideration when applying for this scholarship.
Networking and exchanging knowledge are two other crucial aims of attending a conference. [...] Although scientific records of applicants are viewed as the deciding criteria for giving a job vacancy to a candidate, among people with similar resumes, the one who is already known by selection committee members is hired.
- I would totally omit this portion in your application because it connotes that you are only interested in what the conference can do for you. You are not interested in cultivating your relationship with your current employer so you might want to reconsider or rephrase this particular portion of your essay. I really believe it has the potential to be detrimental to your application.
Try to present a future plan for your career after you attend this conference. Mention how it can help you and how the connections you make can help the university as well with future research. Redirect your message to show that sponsoring you for this conference will result in numerous benefits for the university as represented by you. That should help increase your potential for consideration.