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User Experience Designer's Career Plan in Financial Industry - Chevening Career Plan Essay


ayunovianti 4 / 6 1  
Oct 20, 2018   #1
Hello EssayForum community! I am a Chevening Scholarship applicant for the year 2019/2020. I would really appreciate some suggestions on the below essay. Thank you so much!

Chevening is looking for individuals who have a clear post-study career plan.


Please outline your immediate plans upon returning home and your longer term career goals. You may wish to consider how these relate to what the UK government is doing in your country.


Currently the 16th largest economy in the world, Indonesia is predicted to become the 7th largest economy by 2030. However it is seeing the biggest economy gap between its population and experiencing high rate expansion of working-age population.

My main career vision as a User Experience Designer is to bring research and design together to increase financial inclusivity, especially among small-to-medium business owners. Hopefully by doing this they will be able to utilize financial technology to maintain sustainable and job-creating growth, thus contributing to evenly spread economic growth.

About 2 years ago, I have had the opportunity to work freelance for a Chevening alumni who was in the process of establishing a peer-to-peer lending startup company. I was offered a full time position but I didn't accept since I didn't have the necessary technical skill. Now, after 1 year of its release, company X has disbursed over USD # million to # small-to-medium enterprises across the country.

Upon returning home after completing Master's degree in the UK, I wish to kick off a research and design team in company X and incorporate all the knowledge and skills I will have gained to reach its goals.

I wish to implement design thinking to optimize experience in company X for smartphone users. Nowadays smartphone has penetrated almost 40% of Indonesia population. There are thousands of people managing their online shops with just a mobile device. By penetrating the mobile market, I will be able help company X achieve its goal to increase the number of borrowers from micro enterprise category and at the same time getting more people to invest their money at the touch of their fingertip.

After 2 years of working for the financial technology industry, I will move on to tackle new challenges in the banking industry by taking a role as a service design lead in Bank Y. Bank Y specialises in small scale and microfinancing borowing & lending. However currently the bank is seeing low adoption rate towards its digital banking initiative. I wish to increase this number using the knowledge and experience I have gained from company X.

I believe all that short-term career plan will help me move closer towards my long term career objective, which is to establish a user experience consultant company that specializes in financial industry. By gaining wide and varied range of skills and attributes, I would be able to help more financial institutions in Indonesia to reach more customers.

At the same time I want to provide my research and design service to liaise social/creative enterprises who receive the Collaborative Grant of DICE program from the British Council. Hopefully by contributing to this program I will help ensure the success of UK government's plan towards Sustainable Development Goals in emerging economy of Indonesia.

Holt - / 7,528 2001  
Oct 21, 2018   #2
Ayu, balance the post study career plan in this essay. It is important that you highlight the Collaborative Grant of DICE program somewhere within the top paragraphs of the essay in order to catch the reviewer's attention and immediately establish the fact that Indonesia has a specific UK relationship. Build on this discussion by explaining how you hope to become a recipient of the program based on the foundation of your post study career. That way the essay is off to a strong start.

After you establish the UK relationship, you can then proceed to detail your non-UK relationship plans. Although, it would be better for your essay if you could insert a UK relationship every so often within your plans. That way you establish the fact that you are conscious of the British projects in your country and that you desire to collaborate with them on certain aspects of your career.

Please remove the reference to the nameless Chevening scholar. That is a useless reference because you neither mention the name of the alumna, nor do you indicate that this person will be a referee for you. It doesn't move the essay forward nor make it more notable. That is the only aspect of your essay that doesn't work in the overall presentation.


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