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Emerson College/ Attraction to Major/ Marketing Communications - Public Relations


kerry2654 13 / 37 12  
Oct 27, 2015   #1
Emerson College Supplement 1
Word Count: 151

As you know, the academic programs at Emerson College are focused on communication and the arts. Please tell us what influenced you to select your major. If you're undecided about your major, what attracted you to Emerson's programs? Please be brief (100-200 words)

Like a puppeteer, a publicist is strategic. Every action and every word is calculated to appeal to their audience. While a puppeteer controls their puppet for entertainment, a publicist controls their client for informing, persuading, and promoting. I've always been captivated by marketing communications, specifically entertainment public relations, as they are the force behind the illusion of perfection. With my vast interests in the entertainment industry, I've always wondered how celebrities appeared to be so perfect. When choosing a career, I knew it would one that did this. Learning about a publicist's role, I realized how perfect it was for me. They research and analyze trends and opinions for decision making. They implement flexible, innovative solutions for problems. They use self-expression through both writing and visual elements to display talent. Others desire to live a perfect lifestyle like those in the spotlight while I desire to craft that image of perfection.
summer222 2 / 7 3  
Oct 27, 2015   #2
Great comparison with the puppeteer! However, as a publicist, I think using the word control sounds a little sinister. I'm not sure if I am interpreting the prompt correctly, but it asks which major you would like to choose, but you did not include a major.

When choosing a career, I knew it would be one that did this.

You mentioned the word perfect quite a few times and in a 200 word essay, it sounds a bit repetitive. You can try another adjective, maybe impeccable, best?


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