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Advertisements affects on consumer goods - ielts preparing


orlando 13 / 94  
Jul 17, 2009   #1
Topic: Advertisements affects on consumer goods and real needs of the consumers..

Everyday, companies offer a huge number of different products to consumers. The most effective way to convince consumers to purchase a product is through advertising. However, it is not sufficient in itself. The product also should satisfy the needs of the consumers. In my opinion, advertising is the major reason for high sales of a product for several reasons.

We are mainly introduced to products through advertisements. Therefore, advertisers push the limits of creativity to dispose the consumers to purchase the product. When the consumers are impressed by the way a product is advertised, they can be convinced to consider that the product is a need in some cases. Recently, there is a very creative advirtesement of a soft drink product on TV. The story delivers a desired call to drink that soft drink that people tend to drink when the weather is too hot. As a result of this, the number of that product being sold will increases.

Also, the more an advertisement of a product takes place in mass media, the more popular the product becomes. Advertisement is the most effective way to create a well-known product. Consumers tend to purchase the most known product when it comes to picking one out of two different brands of the same product. When a product is commonly used, it becomes trustworthy for the society, no matter what quality it is.. However it also has to be affordable for the consumer. Considering this fact, advertisements have undeniable affects on the society about the product being advertised. They make the product preferable.

In conclusion, as I believe that consumers should consider major needs when they purchase goods, high sales are obviously a reflection of the powerful advertisements.

It is kinda short essay, giving only two arguments. I would like to hear your comments about both its content and structure.

Eve 3 / 12  
Jul 17, 2009   #2
In my opinion, advertising is the major reason for high sales of a product for several reasons.

You wrote that you have several reasons but you focused on only two points. I think you need to rewrite that part a bit.
like,
In my opinion, advertising is the major reason for high sales of a product for some reasons.
and in the next paragraph,
The main reason is,....

and some careless gramatical error (I know you're good at writing)
"The story delivers a desired call to drink that soft drink that people tend to drink when the weather is too hot."
Actually, it's not wrong but would it be better if you change that to which ?

When a product is commonly used, it becomes trustworthy for the society, no matter what quality it is

I like this :)

Considering this fact, advertisements have undeniable affects on the society about the product being advertised. They make the product preferable.

I think you should link that two sentenses. It'll be more convenient to read. Try with the word "as"
OP orlando 13 / 94  
Jul 17, 2009   #3
Thanks Eve. You are right about that 'several reasons'. I started a third argument but it did not make sense in the middle of the paragraph so I removed that.

I think you should link that two sentenses. It'll be more convenient to read. Try with the word "as"

I sometimes doubt whether I am using "as" correctly or not. That is why I avoided using "as" there.

As a result of this, the number of that product being sold will increases.

I just noticed a mistake here as well.

Should be : As a result of this, the number of that product being sold increases.
It also appears that I couldnt connect this sentence well to the previous one.
EF_Simone 2 / 1,986  
Jul 17, 2009   #4
"The story delivers a desired call to drink that soft drink that people tend to drink when the weather is too hot."

It all depends on what he means.

"That..." is what's known as a restrictive clause, because the information following the "that" restricts the meaning of the word modified in a manner essential to the meaning of the sentence.

"Which..." is what's known as an unrestrictive clause, because the information following the "which" provides extra information rather than limiting the meaning of the word modified.

So, If Orlando was referring to a specific soft drink that people tend to drink when the weather is too hot, "that" is correct. However, if Orlando meant that people tend to drink soft drinks in general when it's too hot, he should have written:

"a call to drink that soft drink, which people tend to do when the weather is too hot."

Note the comma before "which" -- in general, you will only use "which" clauses after a comma. If you don't need a comma, you probably want "that." If you do need a comma, you probably want "which"
OP orlando 13 / 94  
Jul 17, 2009   #5
I was referring to the soft drink as a subject of advertisement in that example.

Thank you those information about t'that' and 'which'. I sometimes make such mistakes.
EF_Sean 6 / 3,491  
Jul 17, 2009   #6
This seems like the sort of topic where you might have talked a bit about whether or not advertising can create desires for things that really have nothing to do with what a person really needs to be happy . . .
OP orlando 13 / 94  
Jul 18, 2009   #7
Actually, I tried to touch that in my first body paragraph. I see that it was not strong enough.
EF_Sean 6 / 3,491  
Jul 18, 2009   #8
You did touch on it, but you could have gone in to more detail. For instance, if people need goods, why bother to advertise them? Is it just brand name recognition? Then why all the ads that try to associate products with unrealistic images and effects? But if we don't need products, why would ads make them more desirable, especially when we know that the claims they make are either exaggerations or outright lies? And if ads influence us regardless, is that a bad thing, if it is creating artificial wants, or elevating minor wants to the psychological status of needs?
OP orlando 13 / 94  
Jul 18, 2009   #9
I see. I think I have to keep asking the question 'why?' when I make statements.

Nowadays, we are so not used to get both generous and unpaid help that I want to thank you guys untill you get bored.
trangquynh 4 / 20  
Jul 18, 2009   #10
"Several" in a formal meaning is "separate" (Oxford dictionary). So, is this possible to use this word with only two reasons I give in my essay???

Orlando, which of the following question did you write about? Please five me detailed question, ok?

Writing task 2 (essay)
There are many products, but only some of them meet the peoples need. Even without advertising, they will sell well. What is your opinion?

or
The task was to discuss and give opinions about the idea that "people will buy products as long as they are good, and advertising should be a form of entertainment".

Advertising encourages consumers to buy in quantity rather than promoting quality. To what extent do you agree or disagree?
EF_Sean 6 / 3,491  
Jul 18, 2009   #11
So, is this possible to use this word with only two reasons I give in my essay???

No. Use "two" or "a couple." Several implies at least three, probably more. Several can imply separate, but it always has the "many" meaning too:

On several occasions, he visited the local library.
EF_Simone 2 / 1,986  
Jul 18, 2009   #12
I see. I think I have to keep asking the question 'why?' when I make statements.

That's always good to do. Also ask, "Is that really true? How do I know? Is it a fact or just my opinion or guess?"

everal implies at least three, probably more. Several can imply separate, but it always has the "many" meaning too:

"Several" in the sense of separate is generally only used in legal documents, such as leases.
EF_Sean 6 / 3,491  
Jul 18, 2009   #13
"Several" in the sense of separate is generally only used in legal documents, such as leases.

Ah. I hadn't thought of that. Yes, in some legal documents "several" can be used to mean separate without implying many, but as you aren't writing a legal document, I stand by my advice.
OP orlando 13 / 94  
Jul 18, 2009   #14
Orlando, which of the following question did you write about? Please five me detailed question, ok?

Is it advertisements or real needs of people have the main affect on high sales of consumer goods. It was a topic like this, trang.

Several implies at least three, probably more.

Oh I had no idea that several means at least there or more.

No. Use "two" or "a couple."

Yea I have seen some student essays where they replaced "several" with "many" to make the essay look formal. I see that I should avoid using it at least in the exam.
trangquynh 4 / 20  
Jul 19, 2009   #15
Thank you for your explanations! This word makes me so miserable. Like Orlando, I will be more cautious when using it in the exam.
With this topic, you can add a paragraph which advocates for the opposing idea (real needs determine high sales) before the conclusion. what do you think?


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