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Some people argue that advertising is discouraging people from being different individuals and makes people to be or seem to be the same . Do you agree or disagree?
Perhaps no subject in the world is as likely to give rise to so much controversy as advertising does. One of the main critisms against advertisement is that it eliminates individual sense of identity, making people become indistinguishable from each other. Below are arguments against this allegation.
First of all, advertising has been supposed to be very sucessful in creating peer pressure. By tempting messages and persuasive arguments, advertisers can draw public attention, cajoling consumers, especially adult adolesents, into buying their newly-marketed products merely on the ground that his or her peers are possessing it. What is purchased might be not their actual demands. However, it is natural that each individual definitely has identity distinguish from others. Though temporarily buyers favour the same goods as it is the the latest fad, sooner or later they will discern that it is a huge waste of time and money to spend on something that is not really appropriate for them. It is, thus, arguable to contend that under no circumstances would advertisers be incapable of setting a prevailing trend in the society.
Another main strategy embraced by advertisers is to associate their products with well-known celebrities who could be cited as the quintessence of always being the owners of up-to-the-minute and high-end products in the world. In the hope of being alike their idols, people from all walks of life are inclined to purchase the same goods that famous stars use and thereby become similar to each other. Nonetheless, there are a number of certain factors consumers would take into consideration, including their income levels, physical state or circumsatances, before buying something. For instance, when it comes to luxury goods, solely a marginal number of purchasers can afford the financial cost. Therefore, no matter how attractive and pursuasive an advertisement is, never can it tempt people to make the same purchase.
From what has been analysed above, it is concluded that by dint of distinctive characteristics and different material wealth, hardly can advertisers make any products or services dominant the market as well as make consumers share uniform taste on merchandise purchased.
