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IELTS: Advertising tempts people to buy things irrespective of their real needs;Agree


Lynn Truong 3 / 4  
Jul 24, 2010   #1
Hi all,
Please check my writing and give your valuable feedbacks.

Question: The high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extend do you agree or disagree?

Anwser:

I would agree that advertising has had a great impact on the increasing sales of any promoted product. Consumers seem to be urged to buy cheap, discounted but unnecessary goods which are frequently advertised on television or other types of media.

One of the reasons for this prompt responding to advertisements is that products advertised look too appealing for consumers to deny a deal. It is obviously seen that there would be a long queue of ladies, early in the morning, standing in front of a shops if yesterday they received the information that "the early birds will get a fridge at one dollar". They are pulled to come not only to be the winners of that extremely cheap deal, but also the shoppers of other items displayed in the shops. Any of them really need another fridge if they already had one at home?

In addition, advertisers really know how to play magic to their advertisements by providing so attractive and effective slogans that potential customers could easily be influenced. They are probably willing to spend a few thousand dollars to buy a vacuum machine if it is said to prove their wealth, high standard of living or royal lifestyles as slogans broadcasted.

However, a majority of the up-sales products purchased today is because there are really necessary needs from buyers. Also, consumers are increasingly aware of how to spend their budgets efficiently. The high sales should not be always mirror the power of advertising as a result.

In conclusion, there is advantageous for sellers to up-sales products through advertising, but the overwhelming of advertisements should be controlled by authorised organisations for the consumers' rights.
Yayz 10 / 121  
Jul 24, 2010   #2
Hello, Lynn. Your points and your writing are quite good. Maybe you can try to relate the conclusion more to the entire essay or the topic--you didn't mention consumer rights organizations anywhere else...=)

I would agree that advertising has a great impact on the sales of any product . Consumers seem to be urged to buy cheap, discounted, but unnecessary goods because they are frequently advertised on television or other types of media.

One of the reasons for this prompt responding to advertisement is that advertised products look too appealing for consumers to deny the deals . It is obviously seen that there would be a long queue of ladies, early in the morning, standing in front of a shops if yesterday they received the information that "the early birds will get a fridge at one dollar". They are pulled to come not only to be the winners of that extremely cheap deal, but alsobecause the shoppers of other items displayed in the shops. Do any of them really need another fridge if they already have one at home?

but also the shoppers of other items displayed in the shops

Are the shoppers or the items being displayed in the shops?
OP Lynn Truong 3 / 4  
Jul 25, 2010   #3
Thanks Yayz for your feedback. I've taken note of them.

- but also the shoppers of other items displayed in the shops: i mean: customers who are pulled to come to queue in front of the shops could probably have privillege to buy " a fridge at one dollar", but also be impulsive shoppers of other items that are displayed there.

The conclusion can be revised as followed, can't it?
- In conclusion, there are advantages for sellers to increase sales of products through advertising, but the overwhelming advertisements should be controlled by authorised organisations so that consumers could not be severely influenced to the urges.
Yayz 10 / 121  
Jul 25, 2010   #4
No problem, Lynn

but also because of the other items displayed in the shops

advertisements should be controlled by authorised organisations so that consumers could not be severely influenced to the urges will be more aware of the facts, and make smarter purchases.

=)


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