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Colour as a powerful weapon against people's uninfluenced shopping decisions - IELTS TASK 2


pikul 23 / 26 3  
Feb 1, 2016   #1
Colour is a powerful tool that is used to great effect by manufacturers and retail companies when they try to sell us something. In fact, many of the purchasing decisions we make are partly or largely influenced by colour.

How true is this statement? How much does colour influence us when we buy something?


Colour influences people in different ways particularly decision when they purchase something. This notion is utterly acceptable since colour can attract people interest. However, i would argue that colour is not the only one factor when people buy something since famous brands affect as well.

As a matter of fact, colour has a big deal in when it comes to decide some options when people buy something. This is because consumers have their own interest colour. A 2012 recent psychologists study reveals, that more than 70% of people in the world were more likely looking at visual appearance including colour at products they would buy since many products with a particular colour sold out for 3 hours in Canada. As a result, the retail companies received big benefits.

Having said that, however, brand on the product should not be forgotten as a factor that is equally essential since lots people tend to buy something considering about it. According to fashion magazine in 2012, 85% of people were more likely to buy renowned brand in order to get more respect from others since it could make them become public attention. This resulted in the increase in the number of branded products were sold by retail companies.

The aforementioned evidence shows that the immense impact on colour has influenced people's decision to purchase something. However, it is believed that well-known brands also should take into account as well.

Crystal812 23 / 55 11  
Feb 1, 2016   #2
Your grammer is almost perfect, and you need to pay attention to the details.

This notion is utterly acceptable since colour can attract people's interest.

when it comes to deciding some options

A 2012 recent psychological study reveals

were more likely to look at visual appearance including colour at products which they would buy

This resulted in the increase in the number of branded products were sold by retail companies.

However, it is believed that well-known brands also should be taken into account as well.

I love your examples because they are specific, exact and persuasive.
Samuelsam123 12 / 46 20  
Feb 1, 2016   #3
Hello Pikul,
first of all great effort on this essay

However there is room for improvement
1st, Your points is not enough for and ILET exam, you are not going to go very far with this.

Having said that, if you want to say against some points given , you should do a comparison:
If ............. but if this was ............

besides that , try to keep your information up to date as we are in 2016 , a 2012 report wouldn't be much of a convince.

You should also try and give more examples to convince your reader.

it is believed that well-known brands also should be taken into account as well.

There is nothing much to comment on this one, but do read more , it will improve your critical thinking.
Linda91 30 / 40 3  
Feb 1, 2016   #4
#Colour is a powerful tool that is used to great effect by manufacturers (manufacture) and retail companies (company) when they try to sell us something. In fact, many of the purchasing decisions we make are partly or largely influenced by colour.

#people buy something since famous brands affect as well. (People buy something since famous brands affect).


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