In the near future, I believe that marketing scholars are going tostart usinguse the Integrated Marketing Communication (IMC) strategy verymore often
Though your way is not grammatically incorrect, I think this sounds better!
This shouldis in an exclusive and relevant style so that it reinforces the brand's main message.
I guess you need to keep everything in present tense ... don't you?
This strategy willcan maximize their cost value
.... will is about future, not present!
Hope you have not yet passed your one hour! Good writing and Good Luck!