Need some advice from you guys, thanks in advance.
How will the proposed study contribute to your career?
I have a strong desire to succeed in the business development area by becoming an entrepreneur as my future career. It is because that I am very interested in the subjects such as innovation, market research, product development, new revenue stream, and management strategy since at the business development department and strategic management division for almost five years.
Although I had that knowledge, not all of the tools worked well at my cafe. Some, like Balance Scorecard, surveys, A/B testing were too complex and not every workforce would understand. My venture is just one of a few SMEs that apply growth based innovation, even though it has an inadequate measurement. Yet, there are still more did not address itself to innovate. Hence, no wonder if numerous Indonesian SMEs are less competitive when compared to its neighbours in ASEAN.
Also, it is widely believed that SMEs have a vulnerable business management foundation when confronting internal problems and socio-economic changes. It means that many do not aware yet the urgency of risk management, taking a COVID-19 outbreak as an example. I am one of 64 million Indonesian SMEs who has been an adverse effect from this crisis. Moreover, I have to agree if I do not have an understanding of risk management needed.
To solve those issues, I highly need to acquire skill in entrepreneurship, growth based innovation and risk management. Thus, I believe a Master's degree in Entrepreneurship and Innovation can comply with what I required.
In conclusion, I hope that I can address this situation and when the problems come, I have had a practical framework thinking and its measurement.