The pie charts illustrate the shares of online shopping sales in New Zealand enggaged in four distinct retail sectors: travel, film/music, books, and clothes between 2003 and 2013. Overall, it can be obviously seen that books sector was always surpassed by travel and film/music, yet over the following period, the greatest change was film/music.
By far, in 2003, the largest proportion of online sales was occupied by travel with 36%, followed by clothes and film/music, accounting for 24 percent and 21 percent respectively. The opposite was experienced in books sector, representing only 19 percent.
A closer look at the pie charts show a dramatic increase of the share from 21 percent to 33 percent, film/music had accounted for the largest amount of sales, while books sector increased slighty by 3 percent. On the other hand, those of sales for travel and clothes sector had declined to 29 percent and 16 percent respectively.
