The pie charts present the information about the percentages of online sales through different retail sectors in New Zealand in 2003 and 2013. According to the charts, there were four sectors : travel, film and music, clothes and book. Overall, it can be seen that there was significant changes in their proportion of online market.
To begin, in 2013, Travel sector addressed for the majority of online trades at 36%, but this percentage had declined to 29% in 2013. During the same period, as a dramatic rise people had tendency to purchase film and music through online market while the transaction jumped from just 21% to 33%, making film and music sector with the largest proportion of the whole online sales in 2013.
By 2013, clothes hold an admirable 24% of the whole online sales proportion in New Zealand. However, the figure had dropped sharply to 16% in 2013. Interestingly, online sales of books eventually overtook sales of clothes although clothes still captured only 22% of the market.