I am preparing for IELTS (General) exam and need your assistance to improve my writings.Question:
Should Society Ban All Forms of Advertising. Discuss the advantages and disadvantages of advertising and highlight your opinion.
I wrote below essay and, please help me to improve it.
For last several decades advertising and advertisements had became a part of our lives. Various Companies uses this method to promote their products and services, through the mass media like Television, Radio, news papers to simple personal message which receives to our mobile. It is possible to identify both negative and positive effects over the advertisements.
The primary target of advertisement is to increase the profit of a company. Furthermore it helps to build up a brand name and eventually it will help with the recognition of the product or the service. On the other hand When it comes to consumers, advertisements help them to familiar with different brands and get the information about the product or services, there features, advantage over other and information about competitive brands.
However nowadays the advising cost is very high and it directly effect on small companies and business. They cannot compete with large multinational companies which spent huge amount of money on advertising. This can be consider as a the biggest drawback when it comes to small investors and small companies.
Furthermore latest psychological researches have shown that children highly influence by the advertisement. It is believed that young children who are in the age between five to nine cannot distinguish the real world with the advertisements and consequently they can be victims of various brands and most of the time they may be misled.
On the other hand it can be seen that, the information highlighted in the mass media may not be correct for all products and services. Most of the produces and service highlight the qualities of the produces with very generous view point. There are no mechanism for controlling or validate the content of the advertisements.
Despite of the above bad effect, promoting the product and services is mandatory thing for both sellers and buyers. Hence by enforcing various legal obligations, authorities should enforce to minimize the bad effects and make sure to enforce the preventive measurement. Independence authorities should implement for controlling and checking the validity of the content and the same time should minimize the advertisements targeting children and teenagers.