A comparison breakdown regarding the annual total of rentals and sales of films over 9 years from 2002 to 2011 in a particular store can be noticed in the chart. At first glance, we can conclude that the number of rentals and VHS sales of films declined over the period as a whole, whilst the number of DVD Sales dominated over the last 7 years.
Moving to a more comprehensive analysis, arguably in 2002 the majority of people preferred to rent films. It proved that the number of rentals of films at the time was around 180.000. However, this trend cannot survive until the last period, due to the reason that till 2011 the interest of people to rent films declined by 122.000. The similar trend was showed by VHS Sales, from 2002 to 2006, the figure for VHS sales dropped by 88.000 and over the last 6 years; there were no people who interested to choose VHS sales.
The different trend was showed by figure for DVD Sales and Blu-ray . The figure for DVD Sales in the first period started at 49.000, this figure saw a dramatic increase of around 100.000 over the period. Interestingly, in 2007 there was a new format to sale films called Blu-ray sales. However, this figure was much lower than the other formats.