Writing Feedback / "television programme production essay" Introduction feedback. [2]

Hi,

new member here, I'm not sure where to put this... but anyway,

The essay question is this: discussing my area of interest in media (which is television producing) in relation to challenges and radical changes involved.

"The field of television programme production is growing rapidly in many ways, with the director's innovativeness often generates unique styles of programmes that tends to develop into a trend over the time. However, this development has always been 'challenged' by the current state of Australian television production. Furthermore, the ways of distributing this type of media is also 'radically changing', as technology advances; the Internet is starting to become a primary source for both news and entertainment amongst many communities. This essay will address the problems associated with the above, mainly in relations to the dominance of American media and the contradictions that appear in the current production policies that Australian broadcasting networks uses."

That is my introduction but for some reason, it seems bit off... especially this part:

"However, this development has always been 'challenged' by the current state of Australian television production. Furthermore, blah blah"

I think it's because it doesn't connect properly and totally go on about new subject.. so can anyone tell me ways of connecting this sentence?

Thanks in advance!