Graduate / CUSTOMER PERCEPTION; Statement of Purpose - MSc Marketing [7]

Brand positioning on customer awareness - Research Approach and Research Analysis

My topic is something related to impact of brand positioning on customers awareness where I like to find out which positioning strategies are most effective in creating awareness among customers. So, I like to know how I collect data on this specific research ... Do I need to get to successful business brands managers and interview them or something else... Little confuse

How to analyze data when I get it collected through qualitative research method.