Graduate / Why MBA, why Goodman? Comments for The Statement of Interest - application for MBA [4]

I would like to apply for the MBA of Brock University.

A statement of interest is required for the application:
In one page, please let us know why you want an MBA, why you are interested in Goodman, what you will bring to the program and what your short-term and long term career goals are.

Could you please have a look of my statement of interest and kindly advise?

Thanks!

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Statement of Interest for MBA (ISP) Application

Pharmaceutical industry is one of the biggest markets in the world, pharmaceutical companies are becoming more vigilant about marketing strategies to successfully market their products.

After working for 5 years as marketing executive in a local pharmaceutical trading company mainly selling nonprescription drug, I decided to pursue a higher professional practice in a multinational company. Thus in August 2015, I have joined a multinational pharmaceutical company specializing in the development and marketing of human medicine in the treatment of infertility, prostate cancer, ulcerative colitis and antidiuretic hormone deficiency. As a product specialist, I have been responsible for the sales and marketing in two therapeutic area - Urology Oncology and Gastroenterology.

I have always been passionate about participating in making a difference to people's health and quality of life. I feel proud when I could introduce the new formulations or dosages of drugs to healthcare professionals. Within a year, I successfully enlisted a new injection for prostate cancer to Macau market, which the enlistment process could be as long as 30 months. The enlistment has enabled Urologists and Oncologists to offer a better treatment choice that could also lower their risk of cardiovascular disease for prostate cancer patients.

Working as a sales and marketing role, I always aim at being the brand manager who is able to undertake the process of branding and positioning in pharmaceutical industry, a scientific driven market. In long term, I would further pursue my career as global brand marketing manager, leading regional marketers with tools and resources to leverage global brand campaign across regions with efficiency.

Brock University Goodman School of Business MBA (ISP) appeals to me because I am well aware of the aspects of marketing in pharmaceutical industry and recognize that it is often a complexity intertwined with compliance, licenses, operations and finance. Goodman MBA emphasizes on partnership and collaboration, which are essential for pharmaceutical marketing that always involves liaising with governments, regulatory and health authorities closely related to the development and marketing of drugs. I believe I could acquire theoretical principles of marketing, marketing strategies and marketing management skills from this MBA (ISP) marketing stream program in order to make marketing decisions in the context of general management. I am confident in making an impact in my career benefiting both the pharmaceutical industry and society.

Brock University provides an engaged community of students and professors and I am capable to accommodate to Brock's environment. With high level of commitment and active involvement with classmate and professors, I am willing to share my marketing experience as to enrich classroom discussions for Goodman MBA.