Graduate / Application essay for MA in Fashion Marketing [4]

it's the final step towards my career

Fashion has had a great influence on society. From a widow's dark clothing symbolizing mourning and sadness to a brides snow-white gown symbolizing happiness and joy, fashion has become a channel for the outward display of inner feelings. With its art of expression, it has quickly become a personal matter in most cases. On a personal level, fashion has allowed me to embrace other things I cherish such as architecture, history, and culture and to use these to influence my work. The ability of a designer portray a story through their collection is a concept that I find truly inspiring. Equally as inspiring is the ability of the marketing industry to reflect a social movement and to produce trends that exert a great influence on society. My work experience and the courses I have completed have provided me with a wealth of knowledge on the practicalities of the fashion industry. Most recently I undertook a long-term placement at GOAT Fashion, where I worked with the head of the company. My time at GOAT assisted me to appreciate between different aspects of the fashion industry. Whilst there, I was exposed to merchandise planning, retail prices, market demographics and the importance of mock-ups in creating a perfect piece. The cultivation of cross-functional teams showed me an integral part of the company and participating in the design realm helped me gain invaluable knowledge of the bridge between fashion and marketing which has improved my instincts as a designer. Of equal importance to this was my personal development in the workplace. I was able to enhance my skills in time and task management, responsibility, teamwork, communication and report writing. My undergraduate years have been useful preparation for a master's degree. I have learnt to manage my workload to meet all deadlines and to study independently. I also discovered new academic strengths and interests in areas such as my love for literature, illustrations and publicising. Leisure is also very important to me, and I particularly like to meditate and take part in aerobic classes as well as enjoying time with friends and family. Fashion shows and museums provide me with a wealth of inspiration, which often influence the pieces I produce. I see myself as a responsible student who is organised and adaptable, and I firmly believe that I am academically able to pursue a Masters degree in fashion marketing. I make this application with the full knowledge of what is required of a master's student and I look forward to the challenges that the course will bring my way. Through this programme, I aim to achieve the final step towards a career I will treasure and it is my hope that you provide me with the chance to do so.