Yun Bo Bo
Apr 19, 2022
Scholarship / Sales & Marketing Manager - solving a challenge and to implementing change or reform [2]
It is a big challenge that I am working as Sales & Marketing Manager in Y Resort during the pandemic and coup. There are no international guests because all avoid travel to Myanmar due to the political tensions and civil unrest. Some of the citizens are jobless and suffering from famine. To prevent the staff in our resort from being jobless, we have to focus on getting adequate revenue to continue opening the resort and to pay salaries to staff. I am a leader of the sales & marketing department and planned to focus on the local market and events like wedding, anniversary, birthday, meeting etc. During these periods, management can't hire managers for each department. I gave the training to the Front Office & Reservation Staff on how to communicate with the guests, how to provide great service to guests and how to solve guests' complaints professionally. I guided them how to solve the complaints that usually happen regarding room, food, and customer service, etc. By targeting good revenue, I reset all the rate plans with local currency and the price to be flexible for Room, F&B and other hotel services. I discussed and helped with other departments about their difficulties. Seasonally I discussed with the chef and updated the restaurant & bar menus upon the local preferences. I planned to promote our resort mainly on social media which are mostly used by locals. With the assistance of my marketing team, we scheduled posts weekly on social media along with interesting content and beautiful pictures. It helped our hotel become more popular among locals. By analyzing the changeable lifestyle of locals during this unstable situation, I planned how to market our hotel monthly. I always keep an eye on the changing trend between locals and learn what they like to do when things are stressful and what makes them feel good. By these ways, I contributed to the continued opening of our resort during the pandemic and coup and prevented our staff from being jobless.
How have you contributed to solving a challenge and to implementing change or reform
It is a big challenge that I am working as Sales & Marketing Manager in Y Resort during the pandemic and coup. There are no international guests because all avoid travel to Myanmar due to the political tensions and civil unrest. Some of the citizens are jobless and suffering from famine. To prevent the staff in our resort from being jobless, we have to focus on getting adequate revenue to continue opening the resort and to pay salaries to staff. I am a leader of the sales & marketing department and planned to focus on the local market and events like wedding, anniversary, birthday, meeting etc. During these periods, management can't hire managers for each department. I gave the training to the Front Office & Reservation Staff on how to communicate with the guests, how to provide great service to guests and how to solve guests' complaints professionally. I guided them how to solve the complaints that usually happen regarding room, food, and customer service, etc. By targeting good revenue, I reset all the rate plans with local currency and the price to be flexible for Room, F&B and other hotel services. I discussed and helped with other departments about their difficulties. Seasonally I discussed with the chef and updated the restaurant & bar menus upon the local preferences. I planned to promote our resort mainly on social media which are mostly used by locals. With the assistance of my marketing team, we scheduled posts weekly on social media along with interesting content and beautiful pictures. It helped our hotel become more popular among locals. By analyzing the changeable lifestyle of locals during this unstable situation, I planned how to market our hotel monthly. I always keep an eye on the changing trend between locals and learn what they like to do when things are stressful and what makes them feel good. By these ways, I contributed to the continued opening of our resort during the pandemic and coup and prevented our staff from being jobless.