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Jun 2, 2008
Essays / Propaganda Critique - how to get started on this assignment? [7]
Propaganda Critique essay
is my title in bold ok? is my grammar and stuff ok? did i follow the directions to this essay?
Directions: Write an essay analyzing an ad. To achieve coherence and depth, don't simply list propaganda tactics used. Creat a central argument which identifies the main propaganda strategy and critique it carefully in parts in your support. Consider the target audience, the relation between image and text, and any other questionable technique used to "sell" the idea, including logical fallacies, bogus claims, slanting, loading terms, misrepresentation, cliches, euphemisms, slogans, imagery, tone, and style.
Tactics Used in the NORML Ad
Majority of the ads use persuasion to get the viewers' attention in buying the products, endorsements, or for support. The ads used tactics like bogus claims or appeal to authority to make whatever product is being sold to have more creditability. The ad appeals to people depending on the interest garnered by the product towards the viewers'. Ads used statistics that has no possible meaning to the actual numbers used by reliable sources. The ads create false numbers in hope of gaining support to fight for their cause or endorsements. The ad is trying to say that the laws of marijuana use need to be changed. The ad is not completely effective in getting its message across about the laws of marijuana use needing to be updated because it provides a lot of bogus claims to gain the viewers' support.
The ad exhibit the used of ad hominem with a bit of false analogy. The title of the ad has demonstrated the use of ad hominem by criticizing that the people are getting arrested just for using a herb when Queen Victoria uses it for cramps. Making a comparison between getting arrested and having cramps are completely two different things. Making such a caparison doesn't prove a point since it has no relevance. The title makes it appear that there should be something done so the people wouldn't end up in jail just for using a herb. Yet, there are other illegal uses of drugs that people use besides marijuana. The ad criticizes Queen Victoria for her strict moral righteousness. Many people are being put in jail just for using marijuana when Queen Victoria uses it herself.
The ad draws attention to the viewers' by the image and its text size. The size of the title is bigger then the smaller text to get the viewers to notice the ad. The ad uses a person in an authorative position to show creditability. The ad uses appeal to authority by showing Queen Victoria to get the viewers' attention. The ad uses Queen Victoria because she is a famous person in her time. Queen Victoria values moral righteousness. The ad has an image of Queen Victoria using a herb in her left hand and a wand in her right hand. The image shows her either enjoying the marijuana or just having cramps which makes the viewer question about the image. The ad gives creditability to an 1894 Indian Hemp Commission on the effectiveness of marijuana use and the legislators who want to change the law of marijuana for those who possess marijuana to avoid going to prison. The 1894 Indian Hemp Commission is so outdated that it has no relevance to the present time. There will always be new studies of marijuana use.
Ad populum is used to put pressure on people to gain their support in their cause. The first three paragraphs used nice tactics to get the reader's attention. It gives a list of other names for the herb that would make the reader wonder why there are so many names of the herb. It provides an incomplete claim because it doesn't show what the point of the first three paragraphs are. Throughout the article, there is no mentioning of the names, which makes the reader wonder about the reason for the names being there in the first place. The fourth paragraph refers to a large number of people having to use the herb and is still increasing. It provides a bogus claim because there is nothing to show how the numbers are increasing and how many numbers of people are using the herb. The numbers could be increasing or decreasing each year with an unofficial amount of its uses.
The ad shows a used of appeal to tradition. The study of marijuana has being used for ages and it is harmless to people. Marijuana uses goes as far as to the time of Queen Victoria. The laws of marijuana uses is so old that it needs to be change. In the last paragraph, the NORML refers that its organization is helping to change the law on marijuana and to educate the public about marijuana. In order to help change the law on marijuana and to educate the public that the organization require help by donating some money. The ad uses this method to grab the attention of people who believes in educating the public about marijuana to get our money.
The ad creates claims that are out of the question. There are no reliable sources for its use on statistics. The ad provides other names that people have no clue to what the point is. The ad rarely provide any reasonable facts about marijuana uses. This ad appeals to people who are already using marijuana.
Propaganda Critique essay
is my title in bold ok? is my grammar and stuff ok? did i follow the directions to this essay?
Directions: Write an essay analyzing an ad. To achieve coherence and depth, don't simply list propaganda tactics used. Creat a central argument which identifies the main propaganda strategy and critique it carefully in parts in your support. Consider the target audience, the relation between image and text, and any other questionable technique used to "sell" the idea, including logical fallacies, bogus claims, slanting, loading terms, misrepresentation, cliches, euphemisms, slogans, imagery, tone, and style.
Tactics Used in the NORML Ad
Majority of the ads use persuasion to get the viewers' attention in buying the products, endorsements, or for support. The ads used tactics like bogus claims or appeal to authority to make whatever product is being sold to have more creditability. The ad appeals to people depending on the interest garnered by the product towards the viewers'. Ads used statistics that has no possible meaning to the actual numbers used by reliable sources. The ads create false numbers in hope of gaining support to fight for their cause or endorsements. The ad is trying to say that the laws of marijuana use need to be changed. The ad is not completely effective in getting its message across about the laws of marijuana use needing to be updated because it provides a lot of bogus claims to gain the viewers' support.
The ad exhibit the used of ad hominem with a bit of false analogy. The title of the ad has demonstrated the use of ad hominem by criticizing that the people are getting arrested just for using a herb when Queen Victoria uses it for cramps. Making a comparison between getting arrested and having cramps are completely two different things. Making such a caparison doesn't prove a point since it has no relevance. The title makes it appear that there should be something done so the people wouldn't end up in jail just for using a herb. Yet, there are other illegal uses of drugs that people use besides marijuana. The ad criticizes Queen Victoria for her strict moral righteousness. Many people are being put in jail just for using marijuana when Queen Victoria uses it herself.
The ad draws attention to the viewers' by the image and its text size. The size of the title is bigger then the smaller text to get the viewers to notice the ad. The ad uses a person in an authorative position to show creditability. The ad uses appeal to authority by showing Queen Victoria to get the viewers' attention. The ad uses Queen Victoria because she is a famous person in her time. Queen Victoria values moral righteousness. The ad has an image of Queen Victoria using a herb in her left hand and a wand in her right hand. The image shows her either enjoying the marijuana or just having cramps which makes the viewer question about the image. The ad gives creditability to an 1894 Indian Hemp Commission on the effectiveness of marijuana use and the legislators who want to change the law of marijuana for those who possess marijuana to avoid going to prison. The 1894 Indian Hemp Commission is so outdated that it has no relevance to the present time. There will always be new studies of marijuana use.
Ad populum is used to put pressure on people to gain their support in their cause. The first three paragraphs used nice tactics to get the reader's attention. It gives a list of other names for the herb that would make the reader wonder why there are so many names of the herb. It provides an incomplete claim because it doesn't show what the point of the first three paragraphs are. Throughout the article, there is no mentioning of the names, which makes the reader wonder about the reason for the names being there in the first place. The fourth paragraph refers to a large number of people having to use the herb and is still increasing. It provides a bogus claim because there is nothing to show how the numbers are increasing and how many numbers of people are using the herb. The numbers could be increasing or decreasing each year with an unofficial amount of its uses.
The ad shows a used of appeal to tradition. The study of marijuana has being used for ages and it is harmless to people. Marijuana uses goes as far as to the time of Queen Victoria. The laws of marijuana uses is so old that it needs to be change. In the last paragraph, the NORML refers that its organization is helping to change the law on marijuana and to educate the public about marijuana. In order to help change the law on marijuana and to educate the public that the organization require help by donating some money. The ad uses this method to grab the attention of people who believes in educating the public about marijuana to get our money.
The ad creates claims that are out of the question. There are no reliable sources for its use on statistics. The ad provides other names that people have no clue to what the point is. The ad rarely provide any reasonable facts about marijuana uses. This ad appeals to people who are already using marijuana.