Essays / How to start a SOP Essay for Communication Design Graduate at Pratt? [4]

Hi, everyone

I need help in writing SOP for graduate communication design at Pratt. I don't know how to start the essay. Because I actually graduated from Communication Arts (which not related with Communication Design) I don't know how to make my sop interesting, precise, and brief.

I really want to get in because i missed the opportunity twice

Moreover, my grammar is very terrible (as you can notice).

So please please help me

Thank you so much