Scholarship / The Kingston University Summer - personal/academic qualities and cultural background [4]

First I am going to introduce myself.
My name is Emilija and I am a student at Ss. Cyril and Methodius University of Skopje.

I am in a process for applying for a scholarship for the Kingston University Summer School in London. I have to write short essay for about 300 words, but the problem is that i have no idea what should i write about. The subject is to describe my unique academic/personal qualities and cultural background that i will bring to the Kingston University Summer School.

"The essay is designed to demonstrate your writing skills and to aid our full appreciation of the qualities you can bring to the Summer School."

Can anyone help me? What specifically should i write about. Can anyone give me an example, a short essay, a few sentences? Something to inspire me? How should i start my essay? How should i end it? What should i talk about specifically? How to make them sure that i am the right person to be chosen?

It is really important for me to get this scholarship.

Thank you. :)