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Posts by Demona
Joined: Sep 29, 2013
Last Post: Dec 17, 2014
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From: India

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Demona   
Sep 29, 2013
Graduate / Regulation is a double edged sword; SOP - MSc Regulation at LSE [NEW]

Hi Everyone,

First, many thanks for taking time out to read my SOP. I have redone this multiple times over last 2 months so this is sort of final one.

It is 1600 words now and I would like to remove some portion to make it concise, flowing and structured.

Please advise on overall structure, para formation, essay flow, English grammar(British English) and anything that doesn't add value to my SOP.

Personal Statement Letter: MSc Regulation, LSE



Regulation is a double edged sword. In the financial industry, strong regulation can stifle innovation, reduce lending and stagnate the economic growth. On the other hand, weaker regulation allows monopolistic tendencies, unfettered capitalism and unequal distribution of income. The quest to understand these aspects in more depth has brought me to LSE.

Over the last few years, my education and experiences have been life changing in every way. After completing high school in Nepal, I moved to India to pursue higher education. I had an opportunity to study accounting at SRCC, Delhi University which is Asia's top college. Later I completed my Chartered Accountancy in first attempt and started my career in auditing. My strong education in accounting and business management has given me solid foundation in my career. Further six years of work experience in the financial industry has given me exposure to various domains of international finance and people management nuances. I have worked for diverse business environment and regulatory scenarios for companies based in US, Europe and other parts of Asia. I have understood by now that a sound understanding of finance, management, law and soft skills will help me achieve leadership position in the industry.

My interest towards finance started when I was at high school. I became interested in the subject by the teaching style of our accounts teacher who gave practical examples in every topic. Around the same time, I had opportunities to see Annual reports of companies that my father has invested in. This developed my curiosity towards finance and was instrumental in my decision to pursue undergraduate study in Accounting and Chartered Accountancy course. In my undergraduate study, I found accounting, taxation and corporate laws to be most interesting subjects. Through my undergraduate study and Chartered Accountancy course, I gained strong technical knowledge in accounting, taxation and business management. This has definitely helped me in my career progression to achieve promotions from finance executive to assistant manager and later as Manager in short time.

Driven by the eagerness to understand international business, I studied part time executive MBA in International Business. It was very interesting to study topics under "Strategic management", "International Business laws", "Global Financial Markets and Foreign Trade Policy". These subjects and my final year dissertation on "Global Accounting Framework under IFRS, Challenges and Opportunities" have helped me understand the international business environment much better. Recently, I cleared CPA Australia in first attempt. CPA qualification has helped me consolidate my learning of Financial Reporting, Strategic Management and Governance. These courses have given me international exposure to understand complex financial situations. It has also taught me time management and work life balance skills. My education and work experiences have given me confidence and inspiration to be in a leadership position. I believe LSE will provide me an environment to polish these skills and pursue leadership roles in the financial industry.

Although I have sound understanding of accounting and business, sometime I struggle to understand the bigger picture. There have been few instances in my career when I have felt that an understanding the creation of laws would have helped me deliver even more value to clients and business. I started my career with one of the world's best accounting firms, BDO Consulting. When I was working on a SOX compliance project, I was surprised to find that the process of implementing a single Act can be so complex and costly. Although companies with existing strong controls may not get economic value out of such an exercise, there is still need for such a legislation to avoid financial impropriety. Similarly, when I was working as reporting manager at HSBC finance department for US business, I struggled many times to understand management decisions. Many of these decisions had underlying regulatory compulsion. For instance, in 2010, management decided to sell mortgage, credit card, and branch banking business when they were still making profit. With much curiosity, I followed the story and found that the primary reason was to improve Risk Weighted Assets. This in turn was directed by new capital adequacy regulation Basel-III. I felt the knowledge of regulation and understanding its impact on management strategic decisions would have helped me absorb the changes much better. These experiences during my career and financial crisis of 2007 have made me more interested in understanding the world of regulation in depth.

I have observed that the financial industry and the economy are directly impacted by any changes in regulations. I had opportunity to observe this first hand during my 6 years of career in the financial services industry. Because of these events and experiences, I have developed deep interest in this field. Being a part of these change processes, I have gained strong experience in the field of regulatory reporting. I would like to take this knowledge base to a higher level by further studying in this field and understanding the complete process from drafting to implementation of laws. An academic study through a course like MSc in Regulation will definitely help me become expert in this field.

Currently in my role of Manager for financial and regulatory reporting, I am managing one of the largest branches outside Paris Headquarters for Societe Generale Bank. I have to collaborate with accounting policy, risk, product control and IT teams to manage the process and propose solutions at subsystem, accounting and reporting processes. It has been huge challenge on our resource and strain on capacity to manage the process with so many frequent regulatory changes. I have learnt that understanding the requirement of regulations and building a robust platform is critical to making the process strong. At LSE, I would like to share the challenges and brainstorm with fellow students to find best solutions which can be implemented by banks at a global level.

Despite the demanding work environment, I keep an eye on latest news and economic trends by reading blogs, online news and actively participating on knowledge sharing forums at work and outside. My recent interest is focused on dissecting the over 2000 page US-Dodd Frank Act which I think this is one of the most comprehensive piece of regulation ever drafted.

The interplay of politics, economics, policymakers and lobbyist is fascinating to explore and understand. This course will definitely help me connect the dots to understand the larger picture. After the 2007 financial crisis, the attitude of government towards banking has changed and new regulations have emerged. There is definitely a need to assess the impact of new regulations in depth and establishing sound regulation framework. The focus on stronger regulations and higher capital requirement will continue till 2020 as banks will continue to find workarounds to implement Basel-III and other local regulatory reforms. The concepts like "too big to fail", "systemically important banks" and "proprietary trading" will evolve in these times. It will be interesting to study how financial industry adapts to these new regulations. My primary areas of interest are regulation formulation, cost of implementation, adaptation by industry and impacts of excessive or low regulation in the society.

I initially shortlisted few courses on economics and policy in various Universities but when I got to see the course curriculum of MSc in Regulation at LSE, it looked like a tailor made course for me. The course content had instant appeal to me and I felt the subject matter is very strong and aptly designed. I want to learn more on how politics, economics and law come together to impact the financial industry or the society. I am interested to study the subjects "Laws and politics of Regulation", "Risk and Economic Life" and "Corporate and Financial Crime". Through these subjects, I want to understand what role does politics and economics play in regulation formulation. Further, I am particularly excited with the opportunity to attend lectures from professors like Julia Black, Mark Thatcher and Jonathan Fisher who are experts in the field. I strongly believe that given an opportunity to study MSc in Regulation at your esteemed LSE, I would excel with my strong quantitative, analytical and accounting skills to contribute in the field of financial regulation. I know regulation is a complex subject and my skills will help me to analyze the key trends and merge the business information with my accounting expertise. As London is financial capital of the world, my one year study in this city will help me understand the global regulatory reform process and get skills to formulate, communicate, implement policies and interact tactfully with all stakeholders.

Apart from my education and work, I actively engage with local community and participate in volunteer activities. Currently I am working with our employee engagement work-group as department lead for CSR activities and editor for monthly newsletter. I am a volunteer social media manager for an international non profit organization, The Prem Rawat Foundation (TPRF) which primarily runs "Peace Education Programme" and "Food for People". I manage the official twitter account "TPRF", where I edit news related to our programmes and interact with followers. This has helped me develop my social marketing and communication skills. In my free time, I like to go on trekking, photography or cook pasta for my friends.

As the motto of LSE is "Know the causes of things", I will spend my 12 months in understanding the global financial regulatory framework and developing strong network. I will use this opportunity to build relationship among my diverse fellow classmates and professors. We will work together in solving some of the regulatory challenges that we are currently facing. I believe that LSE experience will broaden my career horizons and enable me to get an inter-disciplinary perspective of finance, economics and regulation.
Demona   
Dec 17, 2014
Graduate / Center of Digital Media Letter of Intent [2]

By entering to the Master of Digital Media, I plan not only to keep improving my abilities as graphic designer and illustrator, but also find more ways of applying them and combine both traditional and digital techniques. Digital media offers the opportunity of connecting with people all over the world; it can connect with an audience from Canada to Japan, New Zealand to Brazil and so on and on. This not only allows us to find a bigger audience, but to also achieve a more ecological result and magnify the range of understanding of the design than the traditional ways, like flyers or posters don't allow us to do.

I think it is better to rephrase like this:
Digital media offers the opportunity of connecting with people all over the world; it can connect with an audience from city to another. This not only allows us to find a bigger audience, but to also achieve a more ecological result and magnify the range of understanding of the design than the traditional ways, like flyers or posters don't allow us to do.By entering to the Master of Digital Media, I plan not only to keep improving my abilities as graphic designer and illustrator, but also find more ways of applying them and combine both traditional and digital techniques.


This master course offers a more practical approach than other graduate studies and the opportunity to work along with students from different careers and learn more about their way of thinking and working, their cultures, traditions and how can I connect with them in a professional level.

I have designed for hospitality, non profit and education industrylawyers, hotels, restaurants, shopping stores, non profit organizations, universities and real estate agencies , and all of them have specific needs that need to be solved but that cannot be solved in the same way, most of them don't even need the same things, and as a graphic designer, it's part of my job to identify what my client really needs and to explain it to them that maybe what they want is a poster, but what they really need is a digital marketing campaign to gain more clients, for instance. Through all this experiences, what has helped me is that I keep searching new ways of improving my designs, either by understanding how to use new, non-conventional designing programs, learning how to use HTML code or creating illustrations with digital tools rather than traditional ones.

Over the past 4 years of my university studies, I have explored how much can graphic design influence different cultures, behaviours and ideas, and the importance of having a through research to make sure that the message that I want to convey with my design is comprehensible, and thanks to this effort I was the only student of my generation to graduate with honours and to win a Mitacs Scholarship for a designing project in the University of British Columbia.

It was also in my second year of university that I realized that the fundaments of graphic design weren't enough. Every single day, new channels of communication are being created, new careers that involve graphic design courses are formed and websites allow a person who has never studied graphic design or html programing to download a template and create their own logos and websites. Even social medias like Facebook or Twitter that posses millions of users are handled by persons that don't have the proper training communicating the strengths and opportunities their companies provide. All of this results in miscommunication errors, bad first digital impression for the potential clients, eventual neglect of the social media account when the desired results are not achieved and a bad company image in general.

This is why I need to always keep improving and gain more knowledge. By entering the Master of Digital Media, my short-term plans involve learning a new language, preferably French, create my own illustration style that mixes the traditional and digital techniques and learn new ways of designing websites. My long-term plans involve having my own office in the Launch Academy in Vancouver BC dedicated to producing Below The Line advertisement campaigns and editorial design in digital and printed formats

Explain about your interest and past work/achievements. Overall the essay is ok. You have tot ake care of flow, paragraphs with 5-7 sentences and a flow why you are interested, what have you done so far, how will you do it and what will do after the course
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