Writing Feedback / IELTS Academic writing - Advertising expenditure breakdown [3]

how many funds companies spent on advertising?

The table below shows a breakdown of companies advertising expenditure in different media sectors in three countries (Australia, South Korea and Brazil). Summarize the information by selecting and reporting the main features, and make comparisons where relevant.

The graph illustrates the percentage of spending in an advertisement of companies from Australia, Korea and Brazil.

Overall, Television advertisement has the most percentage wherein companies spend to popularize their products. On the contrary, Direct Mail has the least expenditure when percentage were totaled from all the 3 countries.

Companies from Brazil spend mainly on television in their advertisement with 61%, which is more than half of the value of the other forms. Although both Australia and Korea have television as their top expenditure, its percentage is not far enough from the value of newspaper and radio, which are all between 20-30%.

Direct mail is the kind of advertisement that the 3 countries does not spend much. Brazil, mainly, spends the smallest on this form with only 1%. Meanwhile, Australia has sponsorship and direct mail, both with 8%, as the least percentage of expenditure. On the other hand, Korea does not spend much on the internet as compared to other forms of advertisement with only 6% allocated on it. Direct mail and sponsorship have both 12% making them the second least of allocation for advertisement in Korea.

(186 words)

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