bulletproof
Sep 17, 2009
Dissertations / Need a topic for ph.d in retail management / fashion sector [10]
Need to decide on topic of dissertation in Retail Management
Hey guys, new here, came across the form when googling to try and find some ideas for my dissertation topic.
The dissertation needs to be retail related, I'm narrowing that down to grocery retail as I have no real interest in fashion retailing.
The first area I am thinking about looking at supermarket own brands and sub-brands e.g. Value, Standard, Premium and consumer perceptions of them.
It's commonly accepted that supermarkets have created these sub brands to appeal to different types of consumer but can consumers be put into one of these three categories or is their choice of sub-brand effected by perceived social risk, amongst other factors, e.g. a customer buying a bottle of wine for their own consumption may choose a supermarket own brand wine but if they were buying it to share with friends would they instead choose a manufacturer brand. How has the current economic climate impacted upon consumer perceptions of supermarket own brands.
Another area I've considered Is looking at the loyalty schemes, their effectiveness, are consumers really loyal to one supermarket (most people have loyalty cards for a number of stores), how Tesco's Clubcard has fueled the companies massive expansion and success.
Sorry for this mess above, this is what my mind feels like just now, having trouble narrowing my thoughts and ideas down to some final topics to take to my tutor, any help would be appreciated.
Thanks
Need to decide on topic of dissertation in Retail Management
Hey guys, new here, came across the form when googling to try and find some ideas for my dissertation topic.
The dissertation needs to be retail related, I'm narrowing that down to grocery retail as I have no real interest in fashion retailing.
The first area I am thinking about looking at supermarket own brands and sub-brands e.g. Value, Standard, Premium and consumer perceptions of them.
It's commonly accepted that supermarkets have created these sub brands to appeal to different types of consumer but can consumers be put into one of these three categories or is their choice of sub-brand effected by perceived social risk, amongst other factors, e.g. a customer buying a bottle of wine for their own consumption may choose a supermarket own brand wine but if they were buying it to share with friends would they instead choose a manufacturer brand. How has the current economic climate impacted upon consumer perceptions of supermarket own brands.
Another area I've considered Is looking at the loyalty schemes, their effectiveness, are consumers really loyal to one supermarket (most people have loyalty cards for a number of stores), how Tesco's Clubcard has fueled the companies massive expansion and success.
Sorry for this mess above, this is what my mind feels like just now, having trouble narrowing my thoughts and ideas down to some final topics to take to my tutor, any help would be appreciated.
Thanks
