prw
Jun 7, 2020
Scholarship / Australia Awards Essay 1: Why did you choose your proposed course and institution? To fill the gap. [2]
Prompt:
As a full-time marketer of a local beverages brand and a part-time teacher and staff in a performing arts organization, I have witnessed the ability of local talent in crafting high-value products and services. Through my 6-year experience of injecting relevancy into local products for consumers, I strongly believe that the performing arts sector is not equipped with the competent human capital it needs to accelerate within Indonesia's creative economy landscape. While the output quality of Indonesian performing artists are internationally acknowledged, dedicated perpetrators that ensure the career development and security of these artists are still rare. This is the gap that I will fill after pursuing a degree in Masters of International Business in Australia.
Creative Economy in Indonesia has high potential due to its rapid growth of 10.2% in 2018 for gross domestic product output, while contributing 7.44% in 2016 towards the total Indonesian economy. With the initiation of a dedicated government institution (Badan Ekonomi Kreatif Indonesia or BEKRAF) in 2015, creative economy is expected to become the backbone of Indonesia's economy soon. However, only culinary, fashion, and fine arts as the top 3 contributing sub-sectors out of 16 were the main acceleration focus, while performing arts with the highest growth in 2016 at 9,54% was less prioritized. I believe that I will fill the gap in prioritizing the development of performing arts in Indonesia into a sector that is ready to gain an international competitive advantage.
Settling on The University of Melbourne and Macquarie University as my choice for Masters' studies was encouraged by the core electives both institutions provide, such as Asian Business and Management, Managing Innovation and Entrepreneurship, and Managing for Value Creation. These studies will enhance my current knowledge in business and marketing management and have accurate relevancy to implement towards the performing arts landscape in Indonesia.
Prompt:
Why did you choose your proposed course and institution?
As a full-time marketer of a local beverages brand and a part-time teacher and staff in a performing arts organization, I have witnessed the ability of local talent in crafting high-value products and services. Through my 6-year experience of injecting relevancy into local products for consumers, I strongly believe that the performing arts sector is not equipped with the competent human capital it needs to accelerate within Indonesia's creative economy landscape. While the output quality of Indonesian performing artists are internationally acknowledged, dedicated perpetrators that ensure the career development and security of these artists are still rare. This is the gap that I will fill after pursuing a degree in Masters of International Business in Australia.
Creative Economy in Indonesia has high potential due to its rapid growth of 10.2% in 2018 for gross domestic product output, while contributing 7.44% in 2016 towards the total Indonesian economy. With the initiation of a dedicated government institution (Badan Ekonomi Kreatif Indonesia or BEKRAF) in 2015, creative economy is expected to become the backbone of Indonesia's economy soon. However, only culinary, fashion, and fine arts as the top 3 contributing sub-sectors out of 16 were the main acceleration focus, while performing arts with the highest growth in 2016 at 9,54% was less prioritized. I believe that I will fill the gap in prioritizing the development of performing arts in Indonesia into a sector that is ready to gain an international competitive advantage.
Settling on The University of Melbourne and Macquarie University as my choice for Masters' studies was encouraged by the core electives both institutions provide, such as Asian Business and Management, Managing Innovation and Entrepreneurship, and Managing for Value Creation. These studies will enhance my current knowledge in business and marketing management and have accurate relevancy to implement towards the performing arts landscape in Indonesia.
