Undergraduate / Any ideas on the u of m business school essay? Ross School of business [5]

Hello, I plan to apply for the Ross School of business.
They require me to write a 500 word essay and the prompt is:

Assume you would like to start an organization or project in your community right now to accomplish a particular goal.
1) Describe your organization or project, briefly identify why it is important to you, and explain the steps you would take to start it.
2) How, specifically, might your education at UM and the Ross School of Business affect your approach to the same project if you were to start it after you graduated from college?

I honestly cannot think of any. Could you help me please? Thank you!