Undergraduate / (Marist, Italy) - why should i get the opportunity to study in a specific college [3]

Hello.. im applying for marist university, which has a branch campus in Italy.
and the short essay is : Why do you want to obtain your bachelor's degree at Marist's branch campus in Florence, Italy?
and i don't know how to answer it.
i've wrote presonal reasons but apparently i should talk about my passion for interior design " my major " and the excellence of the program

so can someone give me some help ?
thank you