Research Papers / Media Bias Thesis/Outline [4]

So I'm working a research paper that assesses media bias. I've decided to go with something along the lines that media bias is ubiquitous, but not by the definition that is commonly associated with bias (an all-encompassing view that each news channel has a specific bias against/for a group/political party).

I want to formulate and characterize a new "definition" of media bias as bias that exists in the viewer's mind, affected by outside influences, and the way certain news articles are presented . Such points include the "hostile media effect", "paradox of objectivity", "progaganda model", "coverage bias", refutation of a "wording bias", and the "extrapolation hypothesis".

Basically, I want to redirect attention to how different individual viewers see and respond to specific news pieces (coverage of presidential campaigns, problems in the Middle East, etc), characterizing this personal bias as the truth behind media impartiality.

How should I appproach this thesis/outline?