Essays / Marketing Essays - Marketing Strategies Thesis Statement; dissertations and research papers [21]

Marketing strategy - How to write critical analysis?

Choose one of the following integrated marketing communications case studies:
Guinness OR Innocent.

Using the case study to illustrate your assignment, answer ONE of the following:

Critically analyse the marketing strategy being used by the organisation considering aspects of the market mix such as market positioning, product, pricing and distribution.

I really don't know what is critically anayze? who can tell me how to write this essay, give me some advice, thanks alot.