Letters / Appeal for Scholarship Retrieval - how to start writing an appeal letter? [7]

Hello All,
I have been offered a scholarship however, due to not responding on time, the scholarship was re-assigned to a person on the Reserve list. I did not receive the scholarship acceptance EMAIL that they had originally sent and did not withdraw my application. Could you please help me with writing an Appeal letter? and provide any advice you have please?

Appreciate your help ASAP.

THANKS!