voldemort
Sep 11, 2012
Undergraduate / Discussion on positive and negative effect of advertising -feedback [6]
In the present age, advertising is playing an increasingly pivotal role in our daily lives. But in the meantime, the question of whether it is a blessing or a curse has sparked a heated debate without any foreseeable conclusion in the near future. It is undeniable that advertising has resulted in both positive and negative effects which must be addressed accordingly. Both sides of this subject will be analysed before a reasoned conclusion is drawn.
Firstly, advertising is a key part of modern business where every company with a product to be sold finds advertisement as the only way to tell customers about their offer. For instance, McDonalds usually uses radio as their mean of advertising to inform customers about new items on their menu. It seems that without implementing some forms of advertisement, a business will struggle to expand its customer base. Thus it makes it clear why advertising is broadly supported by today business world.
However, on the other side of this subject, it must be remembered that advertising often manipulates people. For instance, McDonalds uses "Happy Meal" trademark to persuade people that buying its burgers will make them happier. Unfortunately, this is morally wrong and should not be encouraged. From this it becomes quite evident that advertising also attracts much disapproval.
In summary, both sides of the argument regarding the usefulness of advertising have strong support. However, in my opinion what could be expected in the long term is not the prohibition of advertising but a higher extent of regulation.
In the present age, advertising is playing an increasingly pivotal role in our daily lives. But in the meantime, the question of whether it is a blessing or a curse has sparked a heated debate without any foreseeable conclusion in the near future. It is undeniable that advertising has resulted in both positive and negative effects which must be addressed accordingly. Both sides of this subject will be analysed before a reasoned conclusion is drawn.
Firstly, advertising is a key part of modern business where every company with a product to be sold finds advertisement as the only way to tell customers about their offer. For instance, McDonalds usually uses radio as their mean of advertising to inform customers about new items on their menu. It seems that without implementing some forms of advertisement, a business will struggle to expand its customer base. Thus it makes it clear why advertising is broadly supported by today business world.
However, on the other side of this subject, it must be remembered that advertising often manipulates people. For instance, McDonalds uses "Happy Meal" trademark to persuade people that buying its burgers will make them happier. Unfortunately, this is morally wrong and should not be encouraged. From this it becomes quite evident that advertising also attracts much disapproval.
In summary, both sides of the argument regarding the usefulness of advertising have strong support. However, in my opinion what could be expected in the long term is not the prohibition of advertising but a higher extent of regulation.
