Chicrei
Mar 12, 2013
Graduate / When I found my passion for Integrated Marketing/Masters (Johns Hopkins program) [4]
Thank you!!!!! It is really helpful!!!!
Thank you!!!!! It is really helpful!!!!
Chicrei
Mar 12, 2013
Graduate / When I found my passion for Integrated Marketing/Masters (Johns Hopkins program) [4]
What are your career aspirations and why is a graduate business degree the next step to achieving those goals? Specifically, why have you chosen a Johns Hopkins program to do this? (500 words).
When I found my passion for Integrated Marketing, I made the decision to change from the field of Education to Integrated Marketing. This was triggered by a trip to the United States done in 2011. I discovered that many major brands have a very strong brand image and that this image is presented across actual and online retailing. This inspired my interest in marketing. I observed that Target has distinguished itself from other discount stores with its exclusive deals with various name brands and designers and increased the foot traffic of its stores (both actual and online). On the other hand, Taiwanese brands do not know how to make use of its resources in online marketing and collaboration with other companies. Taiwan is in much need of experts in integrated marketing. With training gained in your program, I will return to Taiwan and design marketing strategies that will establish the brand image of Taiwanese brands.
The reason I think XXX is a suitable program for me is because your program is willing to take students with no professional work experience. That means it is perfect for a person like me who is interest in Marketing but have no related working experience. I would like to focus on digital marketing since online marketing is an emerging field with tremendous value for e-commerce and other internet based companies. With my experience in setting up an online store and the professors' many years of experience, I would be placed in the best position to learn. My long-term goal is to return to Taiwan and work as a brand manager. I wish to transform Taiwanese brands with good potential into international brands so that these brands can systematically market their products and enter the international market while I can contribute to my home country.
What are your career aspirations and why is a graduate business degree the next step to achieving those goals? Specifically, why have you chosen a Johns Hopkins program to do this? (500 words).
When I found my passion for Integrated Marketing, I made the decision to change from the field of Education to Integrated Marketing. This was triggered by a trip to the United States done in 2011. I discovered that many major brands have a very strong brand image and that this image is presented across actual and online retailing. This inspired my interest in marketing. I observed that Target has distinguished itself from other discount stores with its exclusive deals with various name brands and designers and increased the foot traffic of its stores (both actual and online). On the other hand, Taiwanese brands do not know how to make use of its resources in online marketing and collaboration with other companies. Taiwan is in much need of experts in integrated marketing. With training gained in your program, I will return to Taiwan and design marketing strategies that will establish the brand image of Taiwanese brands.
The reason I think XXX is a suitable program for me is because your program is willing to take students with no professional work experience. That means it is perfect for a person like me who is interest in Marketing but have no related working experience. I would like to focus on digital marketing since online marketing is an emerging field with tremendous value for e-commerce and other internet based companies. With my experience in setting up an online store and the professors' many years of experience, I would be placed in the best position to learn. My long-term goal is to return to Taiwan and work as a brand manager. I wish to transform Taiwanese brands with good potential into international brands so that these brands can systematically market their products and enter the international market while I can contribute to my home country.
