Essays / Essay in Hotel Management on boutique hotel's size, ownership type and PESTEL analysis [4]

- Provide an outline of the size and characteristics/trends for boutique hotels.
- Identify the ownership type popular in boutique hotels and explain 3 advantages and disadvantages.
- Analyse the products and services offered by boutique hotels to meet the needs of its target markets.
- Using PESTEL analysis, make two recommendations for boutique hotels.

I'm struggling to find relevent EVIDENCE. I cannot find the ownership type for boutique hotels, I can only guess but would appreciate others' opinions. I think it would be either sole trader, partnership or private limited company?

PESTEL anaylsis includes Political, Economic, Social, Technological, Environmental and Legal factors, I think I will choose Environmental and Social, explaining that generally if a hotel were to open up in a small town or city, it is more acceptable by the local residents for a small friendly boutique hotel to move in nearby rather than a large Hilton chain or something of the sort.

The target markets I believe are business men and couples between the ages of 40 and 60.

The first bullet point stating 'characteristics/trends' is the most confusing as I can't understand how characteristics and trends are remotely the same.

I have basic one line answers for each but how do I bulk it up?! It only has to be 1000 words but how much can I really write about the size?

These are briefly my understandings but I would love some help as the assignment brief isn't very clear!

Thank you!