Essays / General scholarship essay - what I should write in this? [2]

My school gives out many scholarships; however, I do not know how to start my essay since the required essay is so general. Can you all give me an idea of what I should write in this essay. Thank you!

"Briefly state why you believe you qualify for a scholarship. (500 words). (Note: You are not applying for a specific scholarship--applicants are matched based on scholarship criteria such as financial need, scholastic merit, and leadership/involvement)"

PS: I am a third year student and major in accounting