TarunPathak
Aug 27, 2009
Writing Feedback / The relationship between an organization and environment - essay [9]
please help me with this part....your help will be highly appreciated.... I am not a native sapeaker so really need your help and guidance...
*Beginning of the part*
Business environment comprises of various internal and external forces under which the organization operates. It plays a very crucial role in the business. It shapes the ability of the organization to maintain successful relationships with its customers. Successful firms know the importance of constantly watching and adapting to the changes in the business environment (Kotler et al, 2005).
Dibb et al (2006) categorizes the business environment into macro and micro factors. Macro environmental factors have a universal impact on every organization operating in a particular market e.g. Economic environment, political environment etc. Micro environmental factors, on other hands, have an organization specific impact e.g. suppliers, customers etc. The diagram below elaborates both macro and micro environmental factors.
The change in the business environment brings both opportunities and threats for the organization. To overcome this business dynamism, companies require certain predictability mechanisms which can guard them against the unanticipated threats or overlooked business opportunities. The solution lies in environmental scanning which refers to the process of monitoring and evaluating the business environment. It helps in adjusting the business tactics in case of a change in the business environment. The present research is focused on evaluating the impact of the macro business environment on the small manufacturing businesses in India. The scope of the research has been narrowed to include only the macro environmental forces because the macro forces are not company specific thus it allows the findings of the research to be generalized. Additionally, the macro forces have a wide scope and tend to influence the micro environment of the business, therefore, it seems advisable to focus the research on the role of macro environmental forces to reduce the accumulation of irrelevant data.
*End of the part*
please help me with this part....your help will be highly appreciated.... I am not a native sapeaker so really need your help and guidance...
*Beginning of the part*
Business environment comprises of various internal and external forces under which the organization operates. It plays a very crucial role in the business. It shapes the ability of the organization to maintain successful relationships with its customers. Successful firms know the importance of constantly watching and adapting to the changes in the business environment (Kotler et al, 2005).
Dibb et al (2006) categorizes the business environment into macro and micro factors. Macro environmental factors have a universal impact on every organization operating in a particular market e.g. Economic environment, political environment etc. Micro environmental factors, on other hands, have an organization specific impact e.g. suppliers, customers etc. The diagram below elaborates both macro and micro environmental factors.
The change in the business environment brings both opportunities and threats for the organization. To overcome this business dynamism, companies require certain predictability mechanisms which can guard them against the unanticipated threats or overlooked business opportunities. The solution lies in environmental scanning which refers to the process of monitoring and evaluating the business environment. It helps in adjusting the business tactics in case of a change in the business environment. The present research is focused on evaluating the impact of the macro business environment on the small manufacturing businesses in India. The scope of the research has been narrowed to include only the macro environmental forces because the macro forces are not company specific thus it allows the findings of the research to be generalized. Additionally, the macro forces have a wide scope and tend to influence the micro environment of the business, therefore, it seems advisable to focus the research on the role of macro environmental forces to reduce the accumulation of irrelevant data.
*End of the part*
