Graduate / How I found my career ambition in Marketing and Communications- SOP for postgraduate application [8]

Hi everyone pls take a look at my SOP as bellow
As Im not a native Im afraid there're a lot of mistakes here and informal expression,
Hope you could find them and also make some advice on the contents.
Thank you sooo much for your opinion!
xoxo

Siqi :)

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PERSONAL STATEMENT

In my perspective, communication is a synthesis of strategies and art.

I've long been fascinated by this industry, curious about prevailing communication practices which bring companies huge business value.

In my undergraduate years I took finance as major. Despite the fact that I managed to get high GPA, I was lacking motivation and incentive. After a period of depression when I suspended all school lessons, I established a twitter public account and shared interesting pieces of thoughts to acquaintances. The more I went on the more attractive it meant to me. Gradually, some of the articles are re-posted by school's official account and won people's love. Meanwhile, I began to notice those exciting campaigns held on online platforms and applications. That's when I found my innate curiosity for communication and media.

I started from accessible resources and accomplished a series of exploration to the industry. Many interesting things happened in this process and I finally got a clearer picture of my choice.

In Year3 I took internship in the local broadcasting station as journalist of economic channel, participating in the whole process of news reporting. I was also the marketing assistant of a foreign business school, handling matters of online news release and student enrollment. Above all, I self-learned skills of creative planning, including copywriting and design, to help better fit into the jobs and better run my own account. Despite the fact I'm in math department, the topic of my final year dissertation was"The use and role of social media in driving innovation". In this research, the traits of socialized transmission inXX district were explored through conversations with dozens of industrial experts and professionals.

After graduation, I was aware that I still lack experience of this field. I postponed applying for Master's degree and made all my way to work in relevant field. I took full time internship in the headquarter of a top 500 company as marketing assistant, supporting the plan and implementation of corporate communication activities. The communication work in a top company is nothing like working for my own social account, however, I made my best to fulfill my responsibility. To be more specific, I served as the bridge between our department and agencies for advertisement shootings. I also supporting social team in brainstorm using my unique insight as an after 90s. To describe my effort, I'd like to quote from my supervisor," Siqi is an innovative and passionate young lady with unique ideas and strong execution ability".

Currently, I'm working in XXX as Associate Intern. I participate in team support issues and have been involved in the whole process of recent promotions of XXX. I've undergone the excitement of accomplishing a project on XX.com and of contacting social accounts for transmission. But also there are awkward and doomed times that I had to rush between events and kept making mistakes.

All those experience gave me a clear picture and enhanced my conviction to choose corporate communication as my career. To be specific, I want to become a professional in communicating and marketing industry. My first five year career goal is to be a Senior Associate in a XX agency, or a digital advertising agency. If there is a good chance I'll join a start-up team afterwards as digital advertising manager. This would be an important step to realize my value and figure out what abilities are absent. In the long run, I want to work in a XX international company and take charge of communicating-related affairs.

The lack of systematic knowledge and the needs to re-think about the industry circle drives me to apply for a postgraduate study in your school. I'm eager to grasp more skills in branding, event planning, consumer behavior study, innovation management and digital advertising. I want to take a close look at the latest practices of international communication. Researching related fields and theory study would also helps a lot. As an internationally-recognized school, your school is a dream place for me to access relevant knowledge and enhance my career. I sincerely hope you could consider my eligibility for application and enroll me as a student of your program.

I'll do all my best to prove my competence. Thank you for your patience and opportunity.

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