Firming the topics for phd in marketing

Hi Friends,

Pl guide me in Firming the topics for phd in marketing. Much confused in firming it. to what depth the topic should be research for. Pl suggest your ideas to clear my confusion

Suganya

Hi Suganya,

The process goes like this: Read about the research methods you are allowed to use -- quantitative and qualitative. Write a few notes about the ones you like.

Find some research articles that use a method you like. For example, if you like surveys, you can search your article database for these words: marketing, strategic, survey, participants, literature review

But do you have any areas that interest you more than others? For example, maybe you are interested in internet marketing for companies selling educational products.

So you can search for articles with these terms:
"internet marketing" literature review, educational, survey research, participants

I want you to choose a subject in the field of marketing, and I want you to choose a research method. Search for articles that use your research methods with topics of interest to you.

You have to read MANY articles in order to do this. You have to become an expert on what is happening in recent years in people's research of a particular topic that interests you. Start reading!

Did I help?

:-)