Phd in research - rural marketing

Hey friends,

I have a plan of starting my phd. my ideas is to do the research in rural marketing. more over some issue which is very simple and is not noted as an issue which creates major problems in the market. let me have some suggestion on this...

Suganya

Moreover, some issues which are very simple and are not noted as issues can create major problems in the market. --- is this what you mean to say? I made some changes.

I suspect that you got this idea from some articles you have read. Marketing is not a subject I know well, but I do know about dissertations. You can write your dissertation about a topic you have been reading about. It is just like contributing to a conversation among friends.

Look through your school database and find 1 article written in the past 3 years about this topic that interests you. Read the literature review that comes after the introduction.

Write a paragraph about what this author says, and then find some of the articles she cites in her lit review.

Repeat that process for every article that is related to your topic and that you understand well. Keep weaving a web of ideas until you have looked at what 20 different scholars have sais about rural marketing in the past 3 to 5 years.

This will take you many months. Do not choose your topic at the beginning, but instead let your topic develop as you read and write.

As you apply for your program, though, you can tell them you are interested in this:
My area of interest is the way to solve major problems in rural marketing by uncovering problematic issues that have not yet been recognized as problematic issues. I am inspired by the work of (name) and (name) because of the way they identify problems that had gone unnoticed.

Does this idea help you?

thanks kavin

it is very much useful for initial start of my research process. help me in such ideas in my further assignment related to phd.

if you can suggest me in some other area pl...

Suganya

Well, you have a good idea already. You say you want to look at some problems that do not seem to be problems. If you can find even one problem that is not usually recognized as a problem, it will be a great research topic.

I can't help much because I don't know the field.
Yet, you CAN find a great topic. Just read 3 articles that you can easily understand and look at the problems they identified.

If you read three articles, you will have three great examples of research problems.

You are supposed to do so much reading that you become an expert, and the Phd is like your masterpiece. What have you learned? You probably have unique knowledge of some specific area. What country do you know best? What kind of marketing do you know best.

If someone asked me to write a dissertation, I would write about editing and grammar because I know about some common problems that people do not recognize as problems. What do YOU know best? What problem can you solve better than anyone?

thanks kavin

its been a long time i have been into this forum. Still iam searching for a problem to be solved by me as my dissertation. Also guidance is another problems which we face in our region. Before fixing up a guide i can't fix my mind to some topic.

so waiting for a good guidance who can use my talents well to a successful PhD

Suganya

Well, you have to become knowledgeable enough to be aware of the problems in your chosen field. Experts in a field know about the problems, the areas where more research is necessary. Remember that research can solve a problem by informing practice, by saving money, by improving safety, or by eliminating some dysfunction. If you were the best researcher in the world, and could solve any problem in your chosen field, what problem would you solve?

:-)