How have you grown and developed as a person over the last four years? What experiences in your undergraduate career have contributed to your development? (500 words)
When transferred to School of Economics and Management, I felt frustrated and lonely because my new peers had close bonding while I couldn't find partners for group assignment. In order to break the ice, I intentionally applied to involve in research projects where I had access to working with fellows and even was responsible for the research on procurement auctions of local government. Once getting out of my comfort zone , I became more proactive in sharing ideas during seminars, joint in dance team, organized volunteer activities and started my business project.
The experience of teaching dance and martial art in Enshi Lotus primary school, an elementary school for left behind children, inspired me to make a difference in the life of these children. I started a business project New Generation to participate in the YESxBOP (Young Enterprise Solutions for China's Bottom of the Pyramid) Business Plan Competition, which was organized by Junior Achievement, an organization operating in over 100 countries. We established the website "Go to the School" and provided consulting service about school enrollment policy for migrant workers to lower the barricade for their children's admission to primary schools. Within 6 months, we offered consulting service for more than 200 parents and helped 89 children to get enrolled at schools closed to their parents.
From my perspective, an excellent business leader should acquire strong problem-solving skills and seek for tiny opportunities to make a breakthrough. When analyzing the core problem how we can create value for those poor families, I came up with the idea of leveraging idle land resources to gain stable income for farmers. Through thousands of group meetings, interviews, questionnaires, my team identified the matched interest between real estate developer and farmers and raised a proposal of renting idle land resource to develop the local residential and business construction. With this executive and detailed proposal, my team received our first 100,000rmb conditional advertisement revenue from an Estate company and a start-up incubation investment with 10,000rmb.
In addition, I strengthened my communication skills and team execution from different projects. As a consulting analyst in Euromonitor International, I was assigned to investigate skin care industry in Central China. Besides store check date, transcript of interviews and photos, I shot a short film recording a normal day in down town area, to help my project manager know the local market. Instead of email or online conference, I added analysts of other regions to a group chat to share investigative skills freely and help each other. It was 8 months after the internship that we still get in touched and share the life via group chat.
My undergraduate experience taught me to deal with predicament, create opportunity, work in a team and take social responsibility. I can tell my fundamental change in the last four years but I still look forward to growing myself and sharpening hard and soft skills at Kellogg business school. I firmly believe that I will prepare better for my entrepreneurial dream and contribute more to Kellogg community in the future.
Thank you so much for your help.
When transferred to School of Economics and Management, I felt frustrated and lonely because my new peers had close bonding while I couldn't find partners for group assignment. In order to break the ice, I intentionally applied to involve in research projects where I had access to working with fellows and even was responsible for the research on procurement auctions of local government. Once getting out of my comfort zone , I became more proactive in sharing ideas during seminars, joint in dance team, organized volunteer activities and started my business project.
The experience of teaching dance and martial art in Enshi Lotus primary school, an elementary school for left behind children, inspired me to make a difference in the life of these children. I started a business project New Generation to participate in the YESxBOP (Young Enterprise Solutions for China's Bottom of the Pyramid) Business Plan Competition, which was organized by Junior Achievement, an organization operating in over 100 countries. We established the website "Go to the School" and provided consulting service about school enrollment policy for migrant workers to lower the barricade for their children's admission to primary schools. Within 6 months, we offered consulting service for more than 200 parents and helped 89 children to get enrolled at schools closed to their parents.
From my perspective, an excellent business leader should acquire strong problem-solving skills and seek for tiny opportunities to make a breakthrough. When analyzing the core problem how we can create value for those poor families, I came up with the idea of leveraging idle land resources to gain stable income for farmers. Through thousands of group meetings, interviews, questionnaires, my team identified the matched interest between real estate developer and farmers and raised a proposal of renting idle land resource to develop the local residential and business construction. With this executive and detailed proposal, my team received our first 100,000rmb conditional advertisement revenue from an Estate company and a start-up incubation investment with 10,000rmb.
In addition, I strengthened my communication skills and team execution from different projects. As a consulting analyst in Euromonitor International, I was assigned to investigate skin care industry in Central China. Besides store check date, transcript of interviews and photos, I shot a short film recording a normal day in down town area, to help my project manager know the local market. Instead of email or online conference, I added analysts of other regions to a group chat to share investigative skills freely and help each other. It was 8 months after the internship that we still get in touched and share the life via group chat.
My undergraduate experience taught me to deal with predicament, create opportunity, work in a team and take social responsibility. I can tell my fundamental change in the last four years but I still look forward to growing myself and sharpening hard and soft skills at Kellogg business school. I firmly believe that I will prepare better for my entrepreneurial dream and contribute more to Kellogg community in the future.
Thank you so much for your help.
