I am passionate about marketing
My name is Kaylin and I am from Vietnam. I graduated from Finance and Marketing University, my major is Tourism and travel services management.
II.My experiences and reasons I chose the advertising and public relations field.
When I was in university, I was approached with some subjects like advertising in tourism, event management, marketing principles, and so on. Besides, I was a member of an event and marketing club for Ho Chi Minh's students. In detail, when I was in that club and belonged to the communication and planing team. I had an opportunity to become a leader of an event named "Quiet " that was organized to orientate people to find true their personalities. My responsibilities are to control the meeting to get ideas and connect with speakers who are professional and knowledgeable about the topic. I also found a place to organize that workshop, deal with a suitable price, and make risky plans and communication plans on social platforms. During that period, I was overwhelmed and exhausted because I could not balance between study at school and doing the project. Besides, I lacked experience, and soft skills like leadership, critical thinking, and problem-solving skills. So it was really difficult for me to handle those tasks in that event. Fortunately, in this club, I had a mentor who instructed me how to present, make plans, communicate with partners, lead a team, and so on. I could confide in her and receive pieces of advice that helped me continue to try my best and keep a positive energy to finish the workshop successfully. As a result, from my perspective, I adore the way I can overcome difficulties and gain experience. I recognize that event management is the first step that makes me approach the marketing field.
Then I graduated from university, I worked as a marketing executive in an education center. My main duties and responsibilities are made plans for quarters and months including achieving target revenue and increasing the traffic of social platforms. As well as creating promotional activities online and offline to attract customers. In my working time, I not only contributed to the knowledge field of media and communication but also improved my communication, planning, and critical thinking skills. Additionally, the crucial things that I realized I introduced the product's company through virtual images, video, and messages on social sites which are popular and have many benefits for users like identifying between some similar goods, convincing them to buy, and getting promotion campaigns. Last but not least, advertising and branding campaigns are aware of the name of the business and products in customers' minds to bring huge profits for the company.
These are the reasons why I am passionate about marketing in general and advertising and communication specifically.