Posts by slmcc1

slmcc1

Oct 26, 2007

Writing Feedback / Consumers advertisements; analyze the ads' use of ethos, pathos, and logos [5]

Essay is on this:
Select 2 magazine advertisements for similar products or services. In 500-750 words, analyze the ads' use of ethos, pathos, and logos. Based on your analyses, evaluate the quality of the argument or rhetoric and support a claim that one ad is superior [in particular ways] to the other. Attach copies of the ads to your essay...

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My Essay:
For many decades consumers have been intentionally and secretly advertised in all stages of there life. Advertisements can be a powerful influence on how consumers purchase products and services. These products and services can be advertised in many different ways. The most common ways of advertising is through TV, Radio, Magazines and Poster Boards. I will present two similar advertisements in magazines and illustrate how the use of logos, ethos and pathos are presented in both articles.

The first advertisement I reviewed came from: Southern Living by Southern Living, Inc., Advertisement Oct 2007: 55. The setting for this particular advertisement is taken at evening during Halloween night and the M&M candy guys are trick or treating in a neighborhood. The main focus point is on the two M&M candy guys with there yellow and red costumes reversed with a million dollar check in one of the M&M guy's hand. The statement that is quoted on this ad is: "Give out M&M'S this Halloween and Red and Yellow could show up at your home with $1,000,000." Logos is represented in this advertisement based on the association that Halloween is a candy festival and the ad is about candy. My second advertisement comes from: (Still working on second Ad).

The creditability (ethos) that is supported by the first ad is when you buy M&M's your not only purchasing a good quality of candy but your helping to provide support in the Susan G. Komen Foundation for Breast Cancer which is sponsored by the Mars Inc., (Forrest Mars & Bruce Murray inventors) which are the owners of M&M.

The motivation (pathos) that the first ad presents is a remainder to don't forget to go get M&M candy for the upcoming Halloween festival.

slmcc1

Oct 29, 2007

Writing Feedback / Consumers advertisements; analyze the ads' use of ethos, pathos, and logos [5]

I had more I just ddn't paste it all...It's a little long. But here's the rest. Thanks for proof reading this for me. My professor is very serious about grammer mistakes...even verb conjunctions...

Thanks again...

My first comparison will be on the logic between both ads. The IBM article appears to be using logic because it illustrates how corporations need to look into ways of reducing energy cost associated with computer data centers. It's perceived that IBM has investigated this problem with corporate data centers throughout the world and has developed a solution to reduce the impact that data centers have on the environment. In my opinion of the Bomgar ad, it lacks substance of logic for the product they're trying to sale. The ad is seen as non-communicative to any consumer outside of the information technology (IT) field. The consumer will have many questions when reviewing this ad. Some question that maybe asked; who is Bomgar? Is it a fly by night organization? How experienced are they in this field? A consumer may second guess not only the creditability of the product, but that of the organization as well. IBM answers both questions for the consumer in regards to the creditability. If a person knew nothing about a computer they could rely on the brand name that IBM represents and that is an organization that is creditable for each product that it manufactures.

According to The American Heritage dictionary creditability can be interpreted as, "bringing or deserving credit, honor, reputation, or esteem". IBM is a company that is considered creditable. It has a history and experience of excellence within itself. It is an organization that has withstood the test of time amongst its competitors. IBM is an industry leader when it comes to innovative technology, and is a company that stands behind the brand in the name IBM. Bomgar has little to no history in its field of support services. This in itself does not eliminate the products creditability. What it does, is force the consumer to put forth the extra effort in obtaining the facts about the company. The difference, a consumer may be less likely to question IBM. However; Bomgar due to the lack of the history (creditability) may be less likely to be obtained by the consumer.

The third comparison I will present will be the pathos between the ads. I believe IBM dominated in this area because they left the consumer an impression that information technology professionals can help in the reduction of energy usage by switching out non-energy efficient appliances with energy efficient appliances. This in conclusion would have a direct effect on a company's IT budget bottom line. The ad also illustrated that IBM is taking a corporate responsibility in stating that we are more than a leading technology company; we are going forward in leading manufacturing product that will be eco-friendly. It takes plenty of social responsibility to make a claim as this, but as I stated earlier IBM is the leader over its competitors and they are seen as a company willing to make change. The Bomgar advertisement ad was ingenuous and non-informative. When you evaluate the ad it is dependant upon a consumer to go to another resource to determine if the product is creditable. When I think of the old adage that you have 30 seconds to capture an audience attention I realize that Bomgar has failed to capture the attention needed to make its claim that it is offering a useful product.

In conclusion, I am convinced that IBM has the better advertisement; the consumer does not have to wonder what IBM is trying to accomplish. Within 30 seconds of reviewing the article a consumer will assume that there is a need to manufacture more energy efficient products. The color green itself makes a person feel as though they are calm and sensible. Sensibility is what the consumer is looking for when they purchase products. Most consumer's want a quality product that is reliable and cost effective. Cost effectiveness is seen in the IBM ad as being energy efficient. Anything that is energy efficient will save consumers money; and as seen in the IBM ad it will save the IT department from pending the bulk of the budget on cooling expenses. The Bomgar ad makes assumptions with their advertisements perhaps they should work on marketing brand.

slmcc1

Nov 12, 2007

Writing Feedback / "A Call to Improve Campus Accessibility for the Mobility Impaired" [2]

In my evaluation of the argument about; "A Call to Improve Campus Accessibility for the Mobility Impaired" by Manasi, she captivates the readers by illustrating how an injury to a college student left him overwhelmed at the challenges he faced getting around the campus at the University of Texas at Austin (UT) in a wheelchair. In my opinion, the writer argued her position by conducting personal interviews with permanent and temporary disabled students. Manasi, also gathers information for her analyses by conducting interviews with faculty members about the buildings and compliancy with the American Disabilities Act (ADA). I 'm supportive of her position and agree with her statements that the university should improve more resources in improving the accessibility to all buildings for all disabled students and staff.

In analyzing the quality of Manasi argument she focuses on presenting the reader with a combination of logic and emotional reasoning. In my opinion, I interpreted that the logical reasoning in Manasi argument was a way for the reader to associate how easily a handicap facility can go unnoticed by an ambulatory person. A handicap facility only seems to be notice when someone ends up temporary or permanently handicap. Mansai illustrates that being permanently handicap is not a choice and that many people can fall in the ranks of being handicap themselves by accident. Manasi, also exploit that the improving of handicap facilities will ultimately be used by all individuals at some point or another. In my opinion, I believe Manasi used emotional reasoning to give the reader an idea of how difficult it was to travel from building to building at the (UT) campus without automatic doors or bathroom accesibility. Manasi, utilizes the word discrimination and hardship to define the suffering that the mobility impaired students and faculty members experience while maneuvering around the campus. I believe Manasi established her own creditability because she was subjected to the same hardships of accessibility on the campus as her peers. Manasi, believed that if more efforts and resources were available to the university (ADA) that the quality of life and the equal opportunity to succeed for the mobility impaired would increase significantly. In one example Manasi, writes how she enrolled in a biology lab and wasn't able to complete the course because the lab facilities were not appropriate for the mobility impaired. Manasi, ended up dropping the course and the major because of the lack of independence the biology lab offered to the mobility impaired.

In conclusion, I would be supportive of Manasi; "A Call to Improve Campus Accessibility for the Mobility Impaired". However, in my opinion, I believe the mobility impaired students and staff should have evaluated the university mobility impaired facilities before they accepted the offer. In some of the arguments presented by Manasi, I felt she was biased at times because of her frustration with the accessibility facilities. Manasi, however, did make some good points that the facilities priority should not only be based on the permanent disabled students and staff but the temporary personal as well. In one of my main reasons in supporting Manasi, is that it should be the university moral obligation that each student should be given the equal opportunity to achieve the best quality of life and education they have to offer while attending there university.

slmcc1

Dec 3, 2007

Grammar, Usage / Annotated Bibliography for "Affirmative Action in the Workplace" [2]

Annotated Bibliography for "Affirmative Action in the Workplace" - grammar check please too

Chavez, Linda. "No Thanks To Affirmative Action." American Enterprise Nov. 2002:34.

Business Source Premier. EBSCO Host. NCLIVE.

Linda Chavez a member of the Democratic staff of the House of Judiciary Committee in 1974, wrote the article. When Chavez was interviewing for a legislative assistant position at the House of Judiciary Committee, she perceived that the vulgar language from the new committee chairman was because of the affirmative action policy. Chavez didn't get the position and later left the House Judiciary Committee and joined the National Education Association. Chavez expresses her reasoning for not supporting the policy of affirmative action, because it discriminates against the white male. The author believes that affirmative action causes resentment when caucasian males are denied jobs, promotion, and in several cases admission to colleges. The author believes that the double standard in affirmative action does more harm mentally than good to the beneficiaries. Chavez illustrates that this policy can have a distasteful effect on minorities when racial preferences are used to qualify minority applicants. This article seemed to be on the biased side. This article will provide me with a rounded approach when describing the fairness of affirmative action.

Roach, Ronald. "Getting to the Truth." Diverse: Issue in Higher Education 30 Nov.

2006:24-28. Academic Search Premier. EBSCO Host. NCLIVE. 15 Nov. 2007.

In this particular article Ronald Roach gathers information from law professors to determine why there are so few minorities in elite law firms' upper management levels. Roach illustrates some collective data analyses from a law professor at the University of California, Los Angeles (UCLA), named Richard Sander. Mr. Sander's explains that the issue for the lack of minorities in elite law firms is because minorities are selected by racial preferences to attend elite law schools, and then they end up falling behind. Roach, however, gathers some opposing arguments on Mr. Sander analyses by law professors at Duke University, who are James E. Coleman and Mitu Gulati. They express that even though Sanders empirical analyses is impressive, it doesn't actually support the data that indicates why minorities are not in upper management levels at elite law firms. According to David B. Wilkins, who's a professor at the Harvard Law School, as saying, "Great lawyers are made, not born." The information that is provided from Ronald Roach is non-biased; and I will use this information in evaluating my opinion on how unequal training opportunities and mentoring can prevent minorities from excelling in the workplace.

Schmidt, Peter. "4 States Named as New Targets in Affirmative-Action Fight." Chronicle

of Higher Education 4 May 2007. Academic Search Premier. EBSCO Host. NCLIVE. 12 Nov. 2007.

The author of this article Peter Schmidt, is focused on evaluating the practices of Ward Connerly, a University of California regent who led the 1996 campaign that dismantled California's race and gender preference programs. Connerly, a prominent anti-affirmative action activist, is pushing for bans on racial, and ethnic preferences for public college admissions. He is also seeking these bans in other areas of public services in the states of Arizona, Colorado, Missouri, and Oklahoma. Connerly's group seeks to turn the November 4, 2008, election day into a super equal rights debate. His supporters also want to send a message about the unpopularity of the affirmative action policies to the nation's leaders. According to Mr. Connerly proposed ballots for the 4 states operative clause reads, the state shall not discriminate against or grant preferential treatment to any individual or group on basis of race, sex, color, ethnicity, or national origin in the operation of public employment, public education, or public contracting. I plan to use this article in my argument to build the case for the opposing side for affirmative action.

"Thurgood Marshall and Affirmative Action." Workforce Jan. 2002:44. Academic

Search Premier. EBSCO Host. NCLIVE. 18 Nov. 2007.

This article written by the Human Resource (HR) community at Workforce, re-instates the actual reason for the policy of affirmative action. The editors noted that the claim for affirmative action was intended to break the patterns and effects of slavery, discrimination, and racism to all minorities. According to the editors, Thurgood Marshall stated the following, "If we are ever to become a fully integrated society---one in which the color of a person's skin will not determine the opportunities available to him or her--- we must be willing to take steps to open these doors." The HR generalist believes that Thurgood Marshall was an important champion in the efforts needed to support affirmative action. The magazine is known for its large group of professional HR representatives that have a passion for the worker rights. The article sets a non-biased tone; however it provides information on why our society needs affirmative action for equality.