Scholarship / Master in Entrepreneurship -AAS- Why did you choose your proposed course and institution? [3]

Hello everyone! I'm new here, and I need your advice about my writing. Thank you so much!

How did you choose your proposed course and institution?

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Master's degree in Entrepreneurship and Innovation

I am currently preparing a two-year Master's degree in Entrepreneurship and Innovation as the proposed course. This study can fulfil the proficiency gap that I always needed as an entrepreneur for my cafe and coffee soap business. It provides me with foundational and practical knowledge to build sustainable small and medium enterprises (SMEs) such as critical analytical skills, growth based innovation and financial competences. In general, I believe this course will improve my career opportunities.

After all this time, I have been running businesses with management and market research skills from my previous work experiences as a Strategic Management Officer and Market Researcher. Plus, entrepreneur short course from the Ministry of Industry while my degree in communication gave me a theoretical framework to comprehend how products and market connected via marketing strategy. The rest, I have relied on my intuition and self-taught learning.

Beside improving myself, I interested to develop Indonesian SMEs mainly on the eastern side such as Makassar, Jayapura, and Mataram. They have potential culture and natural products but still few of human resources capabilities and lack of innovation.

In doing so, I decided on Master of Innovation and Entrepreneurship at the University of Adelaide because it focuses on innovation as a growth strategy for SMEs. The courses like Managing Innovation, New Venture Strategy and Growth, Project and Innovation Finance and Accounting will help me to understand the implications of developing an innovative culture for venture growth and practical knowledge to devise financial report properly.

On the other hand, the University of Tasmania offers me critical analytical skills when confronting problems in unpredictable situations such as Strategic Entrepreneurship, Entrepreneurial Finance and Risk Management, and Industry Analysis. These competencies are very significant for entrepreneurs who run their businesses in this disruption era.

Writing Feedback / Master in Entrepreneurship -AAS- How will the proposed study contribute to your career? [2]

Need some advice from you guys, thanks in advance.

How will the proposed study contribute to your career?

I have a strong desire to succeed in the business development area by becoming an entrepreneur as my future career. It is because that I am very interested in the subjects such as innovation, market research, product development, new revenue stream, and management strategy since at the business development department and strategic management division for almost five years.

Although I had that knowledge, not all of the tools worked well at my cafe. Some, like Balance Scorecard, surveys, A/B testing were too complex and not every workforce would understand. My venture is just one of a few SMEs that apply growth based innovation, even though it has an inadequate measurement. Yet, there are still more did not address itself to innovate. Hence, no wonder if numerous Indonesian SMEs are less competitive when compared to its neighbours in ASEAN.

Also, it is widely believed that SMEs have a vulnerable business management foundation when confronting internal problems and socio-economic changes. It means that many do not aware yet the urgency of risk management, taking a COVID-19 outbreak as an example. I am one of 64 million Indonesian SMEs who has been an adverse effect from this crisis. Moreover, I have to agree if I do not have an understanding of risk management needed.

To solve those issues, I highly need to acquire skill in entrepreneurship, growth based innovation and risk management. Thus, I believe a Master's degree in Entrepreneurship and Innovation can comply with what I required.

In conclusion, I hope that I can address this situation and when the problems come, I have had a practical framework thinking and its measurement.

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